The benefit of a full-service ABM consultant

August 27, 2019

Our ABM consultants help your demand gen team outline short term and long term goals and build a program of achievable action items to achieve real results. Each goal is tracked, measured, and iterated based on performance with expert guidance along the way.

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Account Planning Group Germany

The Account Planning Group Germany is the Association of Brand and Communication Strategists in this country. The purpose of the association is the advancement of our professional interests. The profession of brand and communication strategists includes all specialists professionally dealing with the strategic management of brands, marketing and communication. Brand and communication strategists can be found in different structures such as communication agencies of all kinds (advertising, pr, one-to-one, digital, social, media, etc.), consulting companies and corporations.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 3, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

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ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 2, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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Spotlight

Account Planning Group Germany

The Account Planning Group Germany is the Association of Brand and Communication Strategists in this country. The purpose of the association is the advancement of our professional interests. The profession of brand and communication strategists includes all specialists professionally dealing with the strategic management of brands, marketing and communication. Brand and communication strategists can be found in different structures such as communication agencies of all kinds (advertising, pr, one-to-one, digital, social, media, etc.), consulting companies and corporations.

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