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Buyer Intent Data

The drawbacks of intent data, with Jamie Pagan and Nic Biffen

Welcome to our 19th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen to discuss the differences between sales triggers and intent data, and why you should be using sales triggers.

Recognising the best time to reach out and contact a prospect has never been an easy task. Sales professionals of yesteryear struggled with outreach and not knowing when their prospect would be primed to buy, which meant closing sales was even harder.

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Escala City

We are an agency of creativity and business. We operate in the B2B market, through different communication and marketing disciplines. We believe in people, in the analytical process and in the power of ideas. We believe in networked processes. We know that everything we do connects with the customers of our customers. Our deliveries range from Understanding to Execution. We bring together competencies ranging from Create to Support. We are interested in every movement that brings creativity and business together. We are in City Scale.

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