Buyer Intent Data

The drawbacks of intent data, with Jamie Pagan and Nic Biffen

Welcome to our 19th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen to discuss the differences between sales triggers and intent data, and why you should be using sales triggers.

Recognising the best time to reach out and contact a prospect has never been an easy task. Sales professionals of yesteryear struggled with outreach and not knowing when their prospect would be primed to buy, which meant closing sales was even harder.

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Harmelin Media

Harmelin Media specializes in strategic media solutions, and has more than 36 years of experience helping clients navigate a rapidly changing media landscape across digital, traditional and lifestyle forms. The firm has grown with a diverse client roster including many Fortune 500 companies across a diverse array of industries, and is now one of the largest independent media service firms in the United States.

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Spotlight

Harmelin Media

Harmelin Media specializes in strategic media solutions, and has more than 36 years of experience helping clients navigate a rapidly changing media landscape across digital, traditional and lifestyle forms. The firm has grown with a diverse client roster including many Fortune 500 companies across a diverse array of industries, and is now one of the largest independent media service firms in the United States.

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