The transformative potential of account based marketing

November 19, 2019

Account based marketing (ABM) is giving B2B brands an opportunity to devise more effective and tailored marketing for key clients. In the latest part in our video series focused on B2B marketing, ServiceNow's Gemma Davies tells Marketing Week how the brand invested in changing perceptions and mindsets to offer a relevant proposition to a small number of clients, which make up almost a third of its business.

Spotlight

Anosales

Anosales is a multidisciplinary demand generation, data management and technology firm. Since 2010, we have been helping our clients to expand their customer base and increase revenue through our impressive skill sets in our areas of expertise. Anosales have been energizing sales and marketing activity of businesses across the world and have assisted our clients to achieve remarkable revenue growth.

OTHER VIDEOS

ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 02, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

Watch Now

What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

Watch Now

Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

Watch Now

How to Get the Most Out of HubSpot ABM

video | May 12, 2021

Flip the switch on your traditional strategies and focus on providing personalized experiences with the help of account-based marketing....

Watch Now

Spotlight

Anosales

Anosales is a multidisciplinary demand generation, data management and technology firm. Since 2010, we have been helping our clients to expand their customer base and increase revenue through our impressive skill sets in our areas of expertise. Anosales have been energizing sales and marketing activity of businesses across the world and have assisted our clients to achieve remarkable revenue growth.

Events