The transformative potential of account based marketing

November 19, 2019

Account based marketing (ABM) is giving B2B brands an opportunity to devise more effective and tailored marketing for key clients. In the latest part in our video series focused on B2B marketing, ServiceNow's Gemma Davies tells Marketing Week how the brand invested in changing perceptions and mindsets to offer a relevant proposition to a small number of clients, which make up almost a third of its business.

Spotlight

Beyond Codes Inc.

Beyond Codes is a high-growth Demand Generation company that delivers high-quality appointment setting and research-driven contact development programs for leading IT/BPO/Product companies in the U.S., Europe, and Asia-Pacific. Incorporated in April 2008 at Los Angeles, California, Beyond Codes has over 52+ customers including 14 of the Top 20 IT /BPO companies. Beyond Codes is technology sector’s preferred partner of choice for reaching out to their prospective audience of CXOs, VP and Directors at Fortune-listed firms. At Beyond Codes however, our aim is not to do everything satisfactorily – our aim is to do a few things and excel at them. We only work in the areas of IT, Product and BPO/ITes (IT Enabled Services), and we focus on the specific areas of Demand Generation where we have the best practices and expertise to address the pain points of our customers.

OTHER VIDEOS

How to use Sitecontact to create Messenger based marketing list

video | August 3, 2021

SiteContact allows you to grab leads and broadcast Messages to these leads on Facebook Messenger. It is possible to grab your leads on WebPages, Blogs, or Opt-in forms. It's a sure way to get your leads to read and learn about your message. All Facebook users check their messenger so there's a greater chance of viewing your broadcast messages....

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ABM ROI Analysis - Jabmo Account-Based Marketing Platform

video | June 2, 2021

Mark Durante, our VP of Product & Engineering  announces the general availability of Jabmo's ROI Analysis Toolset. A new integral feature in our ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Showing the performance of the ABM group of accounts in relation to a control group helps answer the question “Would these results have happened without ABM?”...

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What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

video | May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one....

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Deliver relevant content to the right channel with Dynamics 365 Marketing

video | May 18, 2021

This video provides a demonstration of how new capabilities in Marketing Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct messages to the channels each customer prefers....

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Spotlight

Beyond Codes Inc.

Beyond Codes is a high-growth Demand Generation company that delivers high-quality appointment setting and research-driven contact development programs for leading IT/BPO/Product companies in the U.S., Europe, and Asia-Pacific. Incorporated in April 2008 at Los Angeles, California, Beyond Codes has over 52+ customers including 14 of the Top 20 IT /BPO companies. Beyond Codes is technology sector’s preferred partner of choice for reaching out to their prospective audience of CXOs, VP and Directors at Fortune-listed firms. At Beyond Codes however, our aim is not to do everything satisfactorily – our aim is to do a few things and excel at them. We only work in the areas of IT, Product and BPO/ITes (IT Enabled Services), and we focus on the specific areas of Demand Generation where we have the best practices and expertise to address the pain points of our customers.

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