Account Based Data

This is What Your Marketing Mindset Should ALWAYS Be

Look, I've been in digital marketing for a really long time, over 20 years and I've seen so many trends come and even go, but do you know what's been a constant the entire time I've been in the game?

Step four, leverage analytics to drive better service. 72% of companies believe that they can use analytics reports to improve customer experience, and why not? Because if your analytics tells you this is where people are bouncing off. This is where they're getting stuck. You might as well fix it. You can use tools like Crazy Egg to help you solve these issues with your website so that way you can improve your customer experience.

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Alleyoop

We help companies maximize ROI through lead generation, relationship management, and event support.With over 10 years of experience, we’ve learned by doing and know the best practices to scale companies without the burden of unnecessary infrastructure. We’ve helped drive success for companies like Adobe, DiscoverOrg, Cleveland Golf, Vidyard and Force Management.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Alleyoop

We help companies maximize ROI through lead generation, relationship management, and event support.With over 10 years of experience, we’ve learned by doing and know the best practices to scale companies without the burden of unnecessary infrastructure. We’ve helped drive success for companies like Adobe, DiscoverOrg, Cleveland Golf, Vidyard and Force Management.

Events