CORE ABM

What is ABM (Account-Based Marketing)? And why does it matter to B2B SaaS?

May 31, 2021

Want to chat about ABM or how to use content to drive more leads for your SaaS company? Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

Spotlight

SaleCycle

Founded in 2010, behavioral marketing company SaleCycle helps marketers reconnect with their customers online. SaleCycle’s solutions enable companies to improve their entire customer journey – from the moment someone lands on their website for the first time, all the way through to following-up purchases in style. With offices in the USA, UK, France and Singapore, SaleCycle fuels the growth of over 500 companies, including the likes of Ralph Lauren, IKEA and Virgin Atlantic...

OTHER VIDEOS

The Art & Science of Intent-Driven Campaigns with G2 + ZoomInfo

video | June 24, 2022

Learn how to use Buyer Intent data to get your demand gen teams in front of the right accounts early on and before the competition. This webinar covers how to: Target and capture software entire buying committees. Combine Buyer Intent data with other data sources to power stronger, more efficient campaigns. Build alignment between demand gen and sales efforts. Choose the right metrics to track your campaign. ...

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Episode 1: Account Based Marketing

video | June 9, 2022

We sat down with Chris Willman for a natter around all things Account Based Marketing. He shares his thoughts on the relationship between sales and marketing, how ABM can work for high growth SMBs, as well as the new approach of "Account Based Everything"....

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Taking ABM Measurement To The Next Level

video | June 7, 2022

Measurement isn't one-size-fits-all, so why define your customer journey like everyone else? Join Caroline Van Dyke, Head of ABM Content at RollWorks, to get quick tips and tricks to turn your pre-sale and post-sale stages into more than just a vanity dashboard. From using the data you already have, to mapping key touchpoints, to uncovering trend-based campaign inspiration, you'll walk away with a new way to measure your accounts as they move through the funnel....

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5 Tips on How to Run Your Pipeline Engine to Drive Growth

video | June 2, 2022

Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? I’ll let you in on a secret. The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Watch this week’s episode to learn how Salesforce’s Sales and Marketing departments align to make it happen....

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Spotlight

SaleCycle

Founded in 2010, behavioral marketing company SaleCycle helps marketers reconnect with their customers online. SaleCycle’s solutions enable companies to improve their entire customer journey – from the moment someone lands on their website for the first time, all the way through to following-up purchases in style. With offices in the USA, UK, France and Singapore, SaleCycle fuels the growth of over 500 companies, including the likes of Ralph Lauren, IKEA and Virgin Atlantic...

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