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What is Intent Based Marketing and How Can it Help Your Business?

Welcome to the world of Intent-Based Marketing! In today's digital age, the way we market our products and services has changed dramatically. Traditional marketing methods are no longer enough to reach and engage with our target audience. That's where Intent-Based Marketing comes in.

Our latest video is all about understanding what Intent-Based Marketing is and how it can help you achieve better results for your business. We'll take you on a deep dive into the concept and show you how it differs from traditional marketing. You'll learn how to identify and understand your target audience's needs and wants, and how to create personalized content that resonates with them.

Spotlight

Brafton Inc

We've been at the forefront of content marketing since 2008, becoming one of the leading full-service digital marketing solutions providers in the U.S. We offer content creation, strategy development, website consultation, social media outreach and more. Our offices are located throughout the country, in Boston, Chicago and San Francisco, keeping us connected to our clients and ensuring we’re able to employ the most talented and creative marketing professionals in the industry today. We are responsive, relentless and resilient, tailoring our services to your business, aiming for greatness in all that we do and staying on the cutting edge of the constantly evolving content marketing space.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Brafton Inc

We've been at the forefront of content marketing since 2008, becoming one of the leading full-service digital marketing solutions providers in the U.S. We offer content creation, strategy development, website consultation, social media outreach and more. Our offices are located throughout the country, in Boston, Chicago and San Francisco, keeping us connected to our clients and ensuring we’re able to employ the most talented and creative marketing professionals in the industry today. We are responsive, relentless and resilient, tailoring our services to your business, aiming for greatness in all that we do and staying on the cutting edge of the constantly evolving content marketing space.

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