Core ABM

What you need to consider to know if ABM is a good fit for your Sales efforts

Longer sales cycles don’t necessarily mean unpredictability.

With the right tools and software, you can still generate predictable revenue year after year.

That's why Michael Gaudet joined Collin Stewart on the Predictable Revenue podcast to discuss the best B2B growth channels for $50k+ CAC levels.

Spotlight

IDG Poland SA

IDG (International Data Group) connects the world of tech buyers with insights, intent and engagement. We believe technology exists to make the world a better place. It shortens distances, increases knowledge and drives change. But technology alone serves no one. It lacks purpose. It lacks heart. It is computing power without brain power, a half-measure that falls short of its potential. At IDG, we bridge art and science, design and technology, capturing the energy that is released when these worlds are combined. It starts with our people and our rich history of technology media leadership. Today, IDG is the world’s leading technology media, data and marketing services company. We are the new model of a modern media company, with a data-driven approach and marketing services that accelerate purchasing and deepen engagement. We use our data and experience to see what others can’t. We build meaningful relationships to put those insights to work for the all-powerful, the up-and-comers and

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

IDG Poland SA

IDG (International Data Group) connects the world of tech buyers with insights, intent and engagement. We believe technology exists to make the world a better place. It shortens distances, increases knowledge and drives change. But technology alone serves no one. It lacks purpose. It lacks heart. It is computing power without brain power, a half-measure that falls short of its potential. At IDG, we bridge art and science, design and technology, capturing the energy that is released when these worlds are combined. It starts with our people and our rich history of technology media leadership. Today, IDG is the world’s leading technology media, data and marketing services company. We are the new model of a modern media company, with a data-driven approach and marketing services that accelerate purchasing and deepen engagement. We use our data and experience to see what others can’t. We build meaningful relationships to put those insights to work for the all-powerful, the up-and-comers and

Events