Home > Resources > Videos > Why You Should Use Demand Side Platforms for Ad Targeting

Account Based Data

Why You Should Use Demand Side Platforms for Ad Targeting

How excited would you be if you could target people based on the purchases they make on their credit cards, or because they visited a specific store in your neighborhood? That's the power of the data that exists inside demand side platforms (DSPs). A DSP is a central hub for media buyers to access inventory across the open web, connected television (CTV), digital out of home (DOOH), and digital audio. We're talking about data from around 750,000 pre-existing datasets that compile information about the things we do day in, day out -- the places we go, the things we search for, the purchases we make both online and offline, not to mention a whole slew of demographic, psychographic, and purchase-intent data. In other words, the lifestyle that you live, the information that you consume, the media that you consume, the people that you follow -- all of that activity is being aggregated as a consumer and delivered to media buyers in the form of data segments in a DSP.

Spotlight

Elite SEM

Elite SEM is an award-winning digital marketing agency founded on search and focused on holistic performance-driven digital marketing. Elite's expertise spans Paid Search, SEO, Shopping & Feed, Paid Social, Display Advertising, Amazon & Marketplaces, Affiliate Marketing, Conversion Rate Optimization (CRO), CRM, Email Marketing, and Creative Services – collectively supported by Integrated Media Strategy and Analytics/Marketing Science teams. From discovery through acquisition, and now with a stronger emphasis on retention and reactivation, Elite's services span all stages of an integrated marketing strategy and through the entire customer journey allowing leading industry brands to effectively and strategically evaluate digital marketing spend and increase cross-channel performance.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Elite SEM

Elite SEM is an award-winning digital marketing agency founded on search and focused on holistic performance-driven digital marketing. Elite's expertise spans Paid Search, SEO, Shopping & Feed, Paid Social, Display Advertising, Amazon & Marketplaces, Affiliate Marketing, Conversion Rate Optimization (CRO), CRM, Email Marketing, and Creative Services – collectively supported by Integrated Media Strategy and Analytics/Marketing Science teams. From discovery through acquisition, and now with a stronger emphasis on retention and reactivation, Elite's services span all stages of an integrated marketing strategy and through the entire customer journey allowing leading industry brands to effectively and strategically evaluate digital marketing spend and increase cross-channel performance.

Events