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Why You Should Use Demand Side Platforms for Ad Targeting

How excited would you be if you could target people based on the purchases they make on their credit cards, or because they visited a specific store in your neighborhood? That's the power of the data that exists inside demand side platforms (DSPs). A DSP is a central hub for media buyers to access inventory across the open web, connected television (CTV), digital out of home (DOOH), and digital audio. We're talking about data from around 750,000 pre-existing datasets that compile information about the things we do day in, day out -- the places we go, the things we search for, the purchases we make both online and offline, not to mention a whole slew of demographic, psychographic, and purchase-intent data. In other words, the lifestyle that you live, the information that you consume, the media that you consume, the people that you follow -- all of that activity is being aggregated as a consumer and delivered to media buyers in the form of data segments in a DSP.

Spotlight

Saatchi & Saatchi

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

OTHER VIDEOS

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video | July 27, 2023

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Watch Now

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video | July 28, 2023

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Watch Now

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video | July 28, 2023

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Spotlight

Saatchi & Saatchi

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

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