Direct Marketing Partners

Terminus | April 17, 2020

According to study Terminus customers see more than 300% ROI over three years. Forrester Total Economic Impact™ uncovers benefit of more than $2.1M present value using leading account-based solution. ...

Core ABM

DEMANDBASE | February 13, 2020

Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing Cloud; and Breezy Bochenek, inspirational athlete and Challenged Athletes Foundation ambassador will take...

Account Based Data, Buyer Intent Data

Demandbase | January 27, 2023

On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics. ...

Account Based Data, Targeted Account Strategy

Terminus | December 09, 2022

Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer. "I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that cham...