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Core ABM, Account Based Advertising
Business Wire | August 29, 2023
Emplifi, a leading unified customer engagement platform, today announced that it is the winner of the “Influencer Marketing Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry today. Emplifi’s combined product suite enables leading brands...
Account Based Data
Qualtrics | January 31, 2023
On January 30, 2023, Qualtrics, the leader inthe experience management category, announced that hundreds of organizations, including The BMW Group, Principal Financial Group®, and Farmers Insurance, selected its CX solutions in the fourth quarter of 2022 in order to create exceptional customer experiences during uncertain times. Bad customer experiences result in direct income loss since a bad contact may result in the loss of consumer loyalty and future spending poten...
AdCombo | November 08, 2022
Relationships between companies play a huge role. Various collaborations, joint promotions, access to exclusive products, promo codes, and other unique suggestions open new opportunities for a company. Firstly, the number of customers will increase. Users like to get all the benefits in one place. It's convenient. Secondly, the company's significance in the niche increases. Based on psychology, users trust companies that work with established brands more. Th...
Core ABM
RollWorks | June 17, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up...
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