12 Step Guide to Planning Your First Inbound Marketing Campaign

This eBook will provide a simple, easily-digestible guide to the individual aspects you need to consider and address when looking to deploy an Inbound Marketing campaign.We explore each step that needs to be completed before launching a successful campaign, from choosing the right keyword strategy to building your landing pages.

Spotlight

JK Design

K is a full-service advertising agency located in New Jersey and New York City. #ImagineMore We combine creativity and technology to tell your story and inspire passion for your brand! JK was born in a garage in 1985 by a very talented artist who had a very big dream. It's grown from a design shop to a full-service design, advertising, and marketing agency that today boasts over 60 employees in two locations. To us, being a full-service agency means doing it all under one roof ( or in our case, two ). We have artists, designers, web developers and programmers, animation specialists, copywriters, branding specialists, video directors and producers, and a whole slew of other talented people who all work together to create solutions that make a difference.

OTHER WHITEPAPERS
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Lead Generation and Management for SMB Sales & Marketing

whitePaper | January 1, 2021

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

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The Modern Marketer’s Guide to ABM

whitePaper | May 31, 2021

In this eBook we will address the evolution of the B2B purchase journey and discuss the fundamentals of starting a successful ABM program in our “Ready-Set-Go” framework. B2B sales and marketing is constantly evolving and adapting to new advances in technology, and following traditional lead generation in the information age is no longer the most efficient approach to generating pipeline. ABM prioritizes quality over quantity, so sales and marketing can allocate more resources and time on high-fit, high-intent target accounts. When buyers show interest in your product early in the purchase journey, account-based technology can put these signals right at the fingertips of your marketing and sales organizations.

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Making insight intelligent for ABM

whitePaper | July 13, 2021

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed. Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM. Inside we'll cover: The need, the landscape and the opportunity for insight in 2021 How to build an insight-first program How to create the right structure and processes for success, and establish robust measurement The insight you should leverage to drive business outcomes Five typical use cases: examples of the types of insight used to drive tangible outcomes in ABM

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2020 MARKETING OUTLOOK

whitePaper | December 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

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The Demand Orchestration datasheet

whitePaper | December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

whitePaper | June 5, 2022

The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains.

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Spotlight

JK Design

K is a full-service advertising agency located in New Jersey and New York City. #ImagineMore We combine creativity and technology to tell your story and inspire passion for your brand! JK was born in a garage in 1985 by a very talented artist who had a very big dream. It's grown from a design shop to a full-service design, advertising, and marketing agency that today boasts over 60 employees in two locations. To us, being a full-service agency means doing it all under one roof ( or in our case, two ). We have artists, designers, web developers and programmers, animation specialists, copywriters, branding specialists, video directors and producers, and a whole slew of other talented people who all work together to create solutions that make a difference.

Events