2017 State of Pipeline Marketing Report

February 26, 2017

Pipeline marketing, the methodology that focuses on impacting the entire funnel rather than just the top, is
being embraced by more B2B marketers and B2C marketers with sales teams than ever.

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

OTHER WHITEPAPERS
news image

A COMPREHENSIVE GUIDE TO UNDERSTANDING PREDICTIVE INTELLIGENCE

whitePaper | June 26, 2017

With B2B buyers making over two-thirds of their purchase decisions through online research, every company trying to find B2B customers is wrestling with the same question: How can we identify and engage in-market prospects earlier in the buying cycle – before biases set in? The issue has never been more relevant. Because B2B buyers have plentiful access to online resources, they’re forming opinions and eliminating choices without actively interacting with vendors. Indeed, an overwhelming 91 percent of B2B buyers do not trust vendor content and turn instead to third-party validated research studies and reports for education on a problem or product1 .

Read More
news image

An Introduction to Inbound Marketing

whitePaper |

Inbound marketing refers to marketing activities that bring in potential customers, rather than outbound marketing, which relies on marketers having to go out to get prospects' attention. In both inbound and outbound marketing, each potential customer, whether it’s a person or a company, is considered a “lead”. Leads can be individuals who interact with the content on your website, sign-up for a newsletter, or someone who has been referred to you by others. Generally, anyone who provides you with his or her email address or phone number can be considered a lead.

Read More
news image

The Account-Based Marketing Framework

whitePaper |

Over the last 10 years, B2B demand generation teams have used technology such as marketing automation to become highly-scaled demand generation engines, delivering high volumes of leads each month. But these teams fail to adequately support the sales team’s strategic pursuit of named accounts. In fact, on average, only 10-20% of the leads generated by marketing are from accounts on the sales team’s target list.

Read More
news image

Zero-in targeting

whitePaper |

Since the onset of digital advertising, choices in tactics have grown exponentially. Marketers are increasingly relying on contextual signals and utilizing collected data to precisely target consumers as they surf the Internet to make buying decisions…

Read More
news image

Callbox Account-Based Marketing

whitePaper | March 20, 2019

In the simplest of terms, ABM is a strategic marketing and sales approach that targets high-value company accounts rather than individuals to identify, reach and nurture sales leads. An ABM approach recognizes that B2B buying decisions are often made by a group of individuals and not just one person.

Read More
news image

Demand Generation - Extending your research

whitePaper |

Using new market insight based on independent research has become central to how tech brands stimulate their market. Core to this approach is thought leadership, supported by a media relations campaign...

Read More

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

Events