Marketing Semiotics - Global Brand Strategy
Marketing Semiotics Inc. is a research and consulting boutique in Chicago that delivers cultural insights into the emotional connections consumers form with their brands. Laura Oswald, director, applies a results-oriented approach that has made tangible impact on global brand strategy, advertising, new product development, and design strategy for blue chip brands worldwide. For example, Marketing Semiotics has provided strategic direction for all the brands in the Ford line-up and developed the strategic positioning platform for the launch of the Ford Escape and Ford Focus when they were still in the prototype stage. She has made tangible impact on new product development and design strategy for the American Express Plum Card, Coffee Mate Natural Bliss, and Domino's service site renovation.