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2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

June 5, 2022

2022 State Of ABM
The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains.

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