Buyer Intent Data

2022 State of Sales Technology

October 16, 2022

State of Sales Technology
While sales technology has been an essential component of the modern sales team for decades, the past two years have seen a notable evolution in the role of technology in the selling process. According to data from Demand Gen Report, just over half (51%) of companies implemented new sales technologies to keep up with buyer demands.

The rising dependence on sales technology became particularly evident as sales teams transitioned from in-person sales to completely remote to hybrid work over the course of the pandemic. Sales leaders had to equip their staff with tools that could perform in any environment, with all the functionality and security they would get working from the office.

Spotlight

Demodia - Demand Generation

Demodia develops award winning demand generation and sales enablement programmes. Our team provide digital marketing and content marketing services to some of the the worlds leading organisations. We provide our clients with the messaging, strategy and content they need to deliver innovative sales enablement and marketing programmes that nurture interest and deliver increased revenue. Our team of skilled designers, developers, writers and consultants are here to help you understand how to make your sales and marketing content work better - connecting marketing to sales, and sales to prospects.

OTHER WHITEPAPERS
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Spotlight

Demodia - Demand Generation

Demodia develops award winning demand generation and sales enablement programmes. Our team provide digital marketing and content marketing services to some of the the worlds leading organisations. We provide our clients with the messaging, strategy and content they need to deliver innovative sales enablement and marketing programmes that nurture interest and deliver increased revenue. Our team of skilled designers, developers, writers and consultants are here to help you understand how to make your sales and marketing content work better - connecting marketing to sales, and sales to prospects.

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