2022 State of Sales Technology

whitePaper | December 10, 2022

Fondée à Granby, au Québec, en 1994, Avril se distingue par son service à la clientèle et ses aliments biologiques de haute qualité. Au fil du temps, Avril a ouvert de nouvelles succursales, élargi son offre aux cosmétiques et aliments frais de qualité bistro, et a ouvert un énorme entrepôt de 110 000 pieds carrés. Toutefois, un

whitePaper | February 4, 2022

Finding new customers is a constant struggle for any business. Whether you’re launching a new product, entering a new market, or even branding your business, you have to get the word out. That’s why you need a GTM strategy. At its core, a go-to-market strategy is an action plan outlining the steps to be taken by a company so it can reach out to the right audience with the right message to grow and brand itself as a company. In a nutshell, it covers everything from product development to customer service, including business strategy.

whitePaper | September 27, 2022

Marketing Operation Professionals (MOps) are often the unsung hero overseeing the function of your MarTech stack ( marketing technology). Chances are, you already have invested in the tools necessary to ABMify it. But the real challenge is how your MarTech stack comes together to create one killer marketing operations strategy. In this guide we'll show you: Real customer examples and insights into how others approach MarTech in a way that works for them Examples of plays you can orchestrate when your multi-channel ABM stack is at its best Frameworks to design a stack that stacks up and simplifies Marketing Operations Why you need a way to integrate it all (and how to do it quickly)

whitePaper | November 20, 2022

As buyer shift their expectations and behaviors in response to a “digital first” world, businesses need to accelerate their digital transformations to keep up. Marketers and Revenue Operations have taken prominent roles in driving this transformation and are under increasing pressure to deliver maximum impact with every investment.

whitePaper | January 25, 2023

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account. For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

whitePaper | January 15, 2023

It’s harder than ever for marketers to create and capture demand - and turn it into pipeline. And, customer acquisition cost is rising due to: More advertisers than digital ad inventory Stronger online privacy regulations More channels and platforms Marketers must do more with less by finding efficient ways to grow their business.