Account Based Data, Account Management

4 Data-Driven Steps To Drive Successful B2B Demand Generation

December 12, 2022

B2B Demand Generation
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast.

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Spotlight

72andSunny

72andSunny has offices in Amsterdam, Los Angeles, New York, Sydney and Singapore. We create cultural impact on behalf of brands and have been recognized as one of Fast Company’s Most Innovative Companies for two years in a row, and are a two-time “Agency of the Year” winner for Advertising Age and Adweek. Our clients include Activision, adidas, Axe, Carl’s Jr./Hardee’s, Carlsberg, Ciroc, Comcast, Coors, Dropbox, eBay, ESPN, Google, General Mills, Seventh Generation, Smirnoff, Starbucks, Tillamook, and truth.

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Spotlight

72andSunny

72andSunny has offices in Amsterdam, Los Angeles, New York, Sydney and Singapore. We create cultural impact on behalf of brands and have been recognized as one of Fast Company’s Most Innovative Companies for two years in a row, and are a two-time “Agency of the Year” winner for Advertising Age and Adweek. Our clients include Activision, adidas, Axe, Carl’s Jr./Hardee’s, Carlsberg, Ciroc, Comcast, Coors, Dropbox, eBay, ESPN, Google, General Mills, Seventh Generation, Smirnoff, Starbucks, Tillamook, and truth.

Events