Account Based Data, Account Management

4 Data-Driven Steps To Drive Successful B2B Demand Generation

December 12, 2022

B2B Demand Generation
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast.

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Spotlight

iSOURCe

iSOURCe Opportunities is India’s leading provider of actionable sales intelligence, competitive research, demand generation, focused databases and other value added services to information technology companies. Founded in 2003, iSOURCe Opportunities only works with IT companies and has deep product and solution knowledge of the various facets of IT. iSOURCe Opportunities is a sister concern of iSOURCe Updates, which has a twelve year track record in delivering daily press digests to the IT, ITES, Telecom, Healthcare, Insurance, Retail, Real Estate, Insurance and HR industries. We specialize in the complex sale of products and solutions with long sales cycles. iSOURCe Opportunities incorporates best-in-class lead management techniques into your marketing activities (direct mail, webinars, GTM campaigns etc.) and implements time-proven successful response management strategies.

OTHER WHITEPAPERS
news image

8 Ways Teams Use Data-as-a-Service to Drive Go-ToMarket Success

whitePaper | December 10, 2022

Almost a decade ago, McKinsey Global Institute found that data-driven organizations are not only 23 times more likely to acquire customers, but also six times as likely to retain customers, and 19 times more profitable than their competitors. Yet in 2021, NewVantage Partners found that “only 24% of organizations are data-driven.” With the velocity, volume, and variety of data, it is not easy to go from data to insights to action. Organizations struggle with bad data, siloed data, and multiple versions of the truth. No longer is it about having enough data, the focus is on having the right data and knowing what to do with it once you do.

Read More
news image

How to build an Enterprise Marketing strategy with B2B Intent data

whitePaper | January 25, 2023

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account. For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

Read More
news image

Smarter Go-To-Market Powered By Account Intelligence

whitePaper | February 1, 2023

The information you need to target your ideal accounts efficiently is scattered across your systems and processes (or just plain hidden, such as buyer intent). As a result of the broken and incomplete data, your sales and marketing teams have account blindness. They have no choice but to make hunch-based decisions. It doesn’t matter how much training you’ve put them through. They will end up spamming prospects (and maybe even existing clients) because they don’t have the intelligence-based insights to guide them.

Read More
news image

Marketing attribution for the revenue-driven marketer

whitePaper | September 30, 2022

Life as a SaaS marketer (and a person) in 2022 feels uncertain, to say the least. An ongoing pandemic, talks of a possible recession, and tech companies laying off more than 24,000 employees in the first half of this year means it is definitely not business as usual. Operating with reduced headcount and budgets, marketers are facing increasing pressure to tie activity directly to revenue. Enter marketing attribution, a key pillar of revenue-driven marketing. Attribution enables marketing teams to track the effectiveness of their programs and showcase their impact on the business.

Read More
news image

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

whitePaper | December 23, 2022

Selling or marketing to someone you have limited insights on is like trying to hit a piñata blindfolded. You have a general idea of where it is, but without knowing its exact whereabouts, you’re taking swings in the dark, and more often than not—you’ll miss your target. Gaps in buyer insights—pain points, account needs, and goals—are a huge issue for accountbased marketing (ABM) teams looking to deepen relationships with existing customers and target high-value prospects. Personalization lives at the core of ABM, and yet, personalization at scale toward target accounts (35 percent) and developing targeted content for accounts and personas (30 percent) are in the top five ABM challenges, according to Demand Gen Report.

Read More
news image

Discover the State of Account-Based Marketing in APAC

whitePaper | April 1, 2023

Account-Based Marketing (ABM) means many things to many people, but essentially it is a B2B marketing approach that aligns sales and marketing teams to work together on the same set of target accounts. It is a strategic approach to creating highly personalised marketing campaigns that lead to pipeline acceleration, higher closure rates and faster sales cycles. ABM has achieved transformative results in the US and UK, and is now being eagerly adopted across Asia-Pacific (APAC). However, the same approaches do not necessarily achieve the same results.

Read More

Spotlight

iSOURCe

iSOURCe Opportunities is India’s leading provider of actionable sales intelligence, competitive research, demand generation, focused databases and other value added services to information technology companies. Founded in 2003, iSOURCe Opportunities only works with IT companies and has deep product and solution knowledge of the various facets of IT. iSOURCe Opportunities is a sister concern of iSOURCe Updates, which has a twelve year track record in delivering daily press digests to the IT, ITES, Telecom, Healthcare, Insurance, Retail, Real Estate, Insurance and HR industries. We specialize in the complex sale of products and solutions with long sales cycles. iSOURCe Opportunities incorporates best-in-class lead management techniques into your marketing activities (direct mail, webinars, GTM campaigns etc.) and implements time-proven successful response management strategies.

Events