Account Based Data, Account Management

4 Data-Driven Steps To Drive Successful B2B Demand Generation

December 12, 2022

B2B Demand Generation
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast.

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Spotlight

Demand Marketing

The Demand Companies are dedicated to creating value for our clients by creating demand for their products and services. Demand specializes in business-to-business lead generation, qualification and appointment setting in support of our clients' business development efforts. From market identification, through campaign development and deployment, we help sales and marketing organizations become more productive and efficient by identifying and qualifyiing new opportunities, filling their sales pipelines, and enhacing their business development activities.

OTHER WHITEPAPERS
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Go-to-Market Data Integration Playbook

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Ask more from your email marketing and customer journey management solution

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Alyssa Raine, Group VP of Customer Marketing Platforms at Walgreen’s, knows the importance of customer experience. “Our mission at Walgreens Boots Alliance is to help our customers lead happier, healthier lives — and one of the ways we’re making that happen is through hyper-personalised customer experiences,” she explains. But Alyssa knows that delivering those hyper-personalised experiences is both a technical and logistical challenge. There is so much to consider, from delivering post-sale emails to customers at scale, to reacting to real-time events with tailored push notifications.

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Top Five Trends Revenue.io Sales Engagement Predictions for 2023 and Beyond

whitePaper | January 30, 2023

Since the beginning of the Pandemic in 2019 through the end of 2021, 75% of all sales roles that were terminated have been re-hired. At the current trend, we will be at or above 98% recovery by the end of 2022 even in a recessionary market. To offset these results, the best sales leaders are focused on using AI-assisted real-time rep support and are increasing their automation of digital channel engagement. Our review of 11.5M sales engagements and conversation outcomes from Sales Development Reps (SDRs) underscores the need for automated conversation guidance to improve seller performance.

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How Content Distribution Enhances Data Clean-Up Efforts

whitePaper | May 14, 2021

A lead generation campaign presents exciting opportunities for a company pursuing growth, but erroneous data can produce disappointing results or worse: high cost with little to no return on investment. Cleansing your data is a necessary phase step, but is not a “one and done” activity. Read the whitepaper to learn how leveraging a data provider and your own content distribution efforts can help you not only reach your audience but keep your data accurate at the same time.

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Data and Tech: Enterprise B2B Marketing Priorities for 2023

whitePaper | January 13, 2023

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology. We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

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The Demand Orchestration datasheet

whitePaper | December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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Spotlight

Demand Marketing

The Demand Companies are dedicated to creating value for our clients by creating demand for their products and services. Demand specializes in business-to-business lead generation, qualification and appointment setting in support of our clients' business development efforts. From market identification, through campaign development and deployment, we help sales and marketing organizations become more productive and efficient by identifying and qualifyiing new opportunities, filling their sales pipelines, and enhacing their business development activities.

Events