Account Based Data

5 Steps For B2B Companies To Improve Their Digital Lead Generation

January 12, 2023

Digital Lead Generation
In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally. As a result, the demand for digitally acquired leads grows as they are the basis for successful sales activities. In this whitepaper we show you how to improve your lead generation.

Spotlight

The Baltimore Sun Media Group

Baltimore Sun Media Group, part of Tribune Publishing, publishes The Baltimore Sun, baltimoresun.com, community newspapers and magazines, and a growing portfolio of targeted print and digital products, including b. In print and online, Baltimore Sun Media Group reaches 1.2 million readers each week in the Baltimore area, making it the region’s most widely read source of news and information. We offer direct marketing services, including email and print & delivery, plus a wide array of special sections to help you target your message.Our Co-Op division can identify and secure additional product dollars to cut your costs, and we also provide complete custom content services from conception through completion.

OTHER WHITEPAPERS
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2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

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The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains.

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Go-to-Market Data Integration Playbook

whitePaper | November 20, 2022

As buyer shift their expectations and behaviors in response to a “digital first” world, businesses need to accelerate their digital transformations to keep up. Marketers and Revenue Operations have taken prominent roles in driving this transformation and are under increasing pressure to deliver maximum impact with every investment.

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The Beginner’s Guide to: Account-based Selling

whitePaper | December 14, 2019

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch prospecting approaches for those target accounts. By employing account-based selling, you ensure that your sales teams are focusing on highpotential, high-value accounts, making them more likely to close deals, hit their quotas, and grow your business.

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Intent-driven Advertising: How to Lower Your CAC on LinkedIn

whitePaper | December 15, 2022

Launching social ads can sometimes feel like taking a shot in the dark. But what if you were given a light that instantly illuminated every prospective buyer who is actively researching your product? Suddenly, the world of social advertising would seem a little less precarious. If social ads are the depths of a cave, then the G2 Buyer Intent + LinkedIn Matched Audiences Integration is your flashlight.

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How to nudge your CX and transform your business

whitePaper | March 23, 2023

Here’s the simple truth we’ll be exploring in detail in this white paper: if you work for a company, you’re already in the business of behavior. That’s because if your business is going to prosper, you’re going to need to influence behavior. Your own, your people… and your customers. Whether it’s choosing a service provider, completing a purchase journey or opting for self-service rather than making a call, customers constantly make choices about how to interact with businesses. And as the world becomes more digital and remote, your behavior – and the choices that you and your customers make as a result – become more important than ever.

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5 Ways First-Party Intent Data Can Power ABM Success

whitePaper | August 5, 2021

Most B2B marketers’ arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a replacement for traditional tracking methods. First-party intent data is unique because it’s proprietary to the organization that harvests it from its prospects. This in-house data collection technique enables companies to have total control over the data and target specific accounts with tailored messaging. Coupled with the new privacy restrictions web browsers are implementing, it seems like a no-brainer for companies to increase reliance on - or get started with - this data set.

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Spotlight

The Baltimore Sun Media Group

Baltimore Sun Media Group, part of Tribune Publishing, publishes The Baltimore Sun, baltimoresun.com, community newspapers and magazines, and a growing portfolio of targeted print and digital products, including b. In print and online, Baltimore Sun Media Group reaches 1.2 million readers each week in the Baltimore area, making it the region’s most widely read source of news and information. We offer direct marketing services, including email and print & delivery, plus a wide array of special sections to help you target your message.Our Co-Op division can identify and secure additional product dollars to cut your costs, and we also provide complete custom content services from conception through completion.

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