5 Steps to Increasing Return from B2B Demand Generation Programs

whitePaper | February 6, 2023

This white paper provides an overview on how a B2B company can use website traffic to generate up to 100% more leads from their website by monitoring the visitors in a structured way. In addition, the monotoring of the website can give B2B companies valuable insight on how their existing and potential customers are engaging on the website.

whitePaper | May 14, 2021

A lead generation campaign presents exciting opportunities for a company pursuing growth, but erroneous data can produce disappointing results or worse: high cost with little to no return on investment. Cleansing your data is a necessary phase step, but is not a “one and done” activity. Read the whitepaper to learn how leveraging a data provider and your own content distribution efforts can help you not only reach your audience but keep your data accurate at the same time.

whitePaper | March 9, 2023

When the economy falters, buyer behavior changes. But the key questions CFOs always ask are: By how much? And how much will it affect the sales pipeline, the lifeblood of the business? To maintain a healthy balance sheet, it’s critical for CFOs to get those answers right. And that’s where things get tricky. When CFOs trim budgets with a too-heavy hand, they can cripple the business’ future growth. Conversely, if they don’t trim enough, the business can bleed out.

whitePaper | January 5, 2023

Demand Generation within B2B organisations has progressed in recent years, both innovatively and intuitively. Whether it’s embracing and adopting maturing predictive technologies and ABM methodologies or macro factors, including Covid, that forced a complete focus on digital engagement, marketers have had to respond instantaneously, researching, and activating digital approaches that ensure demand generation continuity and growth.

whitePaper | January 27, 2022

ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — generating insights into account activities are the missing link. The challenge lies in figuring out which points of information are most relevant to your prospect and crafting a plan to fully leverage them to drive engagement. Enterprise buyers are increasingly protective of their time, while a potential vendor that still expects the luxury of a lengthy introduction and a recounting of what challenges stand in the way of the organization’s progress is unlikely to move the relationship forward.

whitePaper | October 20, 2022

Modern B2B marketers are experiencing a new frontier of demand and revenue generation, with a wealth of data at their fingertips. Paired with everevolving tools and technologies, marketing teams have a nearly 360-degree view of their market and audience. The challenge no longer lies in gathering insights, but in how to use the right data to drive growth effectively. The pressure to prove revenue contribution has never been stronger. As B2B marketers look to scale their go-to-market efforts, decoding audience insights and behavior is more important than ever before.