5Ways To Make Your Email Marketing Strategy

whitePaper | August 5, 2021

Most B2B marketers’ arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a replacement for traditional tracking methods. First-party intent data is unique because it’s proprietary to the organization that harvests it from its prospects. This in-house data collection technique enables companies to have total control over the data and target specific accounts with tailored messaging. Coupled with the new privacy restrictions web browsers are implementing, it seems like a no-brainer for companies to increase reliance on - or get started with - this data set.

whitePaper | September 27, 2022

Marketing Operation Professionals (MOps) are often the unsung hero overseeing the function of your MarTech stack ( marketing technology). Chances are, you already have invested in the tools necessary to ABMify it. But the real challenge is how your MarTech stack comes together to create one killer marketing operations strategy. In this guide we'll show you: Real customer examples and insights into how others approach MarTech in a way that works for them Examples of plays you can orchestrate when your multi-channel ABM stack is at its best Frameworks to design a stack that stacks up and simplifies Marketing Operations Why you need a way to integrate it all (and how to do it quickly)

whitePaper | July 13, 2021

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed. Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM. Inside we'll cover: The need, the landscape and the opportunity for insight in 2021 How to build an insight-first program How to create the right structure and processes for success, and establish robust measurement The insight you should leverage to drive business outcomes Five typical use cases: examples of the types of insight used to drive tangible outcomes in ABM

whitePaper | August 31, 2022

We know you: you’re a business leader, a Rev-Ops practitioner, an innovator, and most importantly, a driven individual who is passionate about doing whatever it takes to get your organization to succeed. But what if we told you there’s still a missing piece to the puzzle? ...What if we told you that there’s still one thing that would positively transform the curve of your growth?

whitePaper | April 5, 2023

Wouldn’t it be great if you could engage with your target accounts at the right time and delight them with relevant messaging? You save valuable resources by not focusing on the accounts and prospects who aren’t likely to be interested in your offerings or don’t fit your ideal customer profile during the sales process. Sounds like a sales and marketing heaven, doesn’t it? Well, this state of nirvana is achievable, and the fastest path to it is with account-based marketing.

whitePaper | January 30, 2023

Since the beginning of the Pandemic in 2019 through the end of 2021, 75% of all sales roles that were terminated have been re-hired. At the current trend, we will be at or above 98% recovery by the end of 2022 even in a recessionary market. To offset these results, the best sales leaders are focused on using AI-assisted real-time rep support and are increasing their automation of digital channel engagement. Our review of 11.5M sales engagements and conversation outcomes from Sales Development Reps (SDRs) underscores the need for automated conversation guidance to improve seller performance.