7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY

December 5, 2018

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of the products or services they already buy. By leveraging your own qualified list of customers and prospects, you have the ability to shorten the sales cycle and generate additional revenue. The lead you collect today is a lead that may need to be gently and strategically nurtured to become a customer.

Spotlight

Kwanzoo

Kwanzoo provides an All-in-One platform for deploying full-funnel retargeting. account-based marketing and personalized display programs for B2B companies. Find new accounts, contacts and leads; target new accounts and contacts who have never visited your website; easily prioritize accounts for sales, or personalize the ad experience with account & contact profile data. Kwanzoo is an Oracle Marketing Cloud, Marketo and IBM/Silverpop partner, a Google-certified rich media ad platform, and supports a broad range of real-time bidding (RTB) platforms, ad networks & exchanges. Our customers include Lexmark, Paychex, SUSE and others.

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Spotlight

Kwanzoo

Kwanzoo provides an All-in-One platform for deploying full-funnel retargeting. account-based marketing and personalized display programs for B2B companies. Find new accounts, contacts and leads; target new accounts and contacts who have never visited your website; easily prioritize accounts for sales, or personalize the ad experience with account & contact profile data. Kwanzoo is an Oracle Marketing Cloud, Marketo and IBM/Silverpop partner, a Google-certified rich media ad platform, and supports a broad range of real-time bidding (RTB) platforms, ad networks & exchanges. Our customers include Lexmark, Paychex, SUSE and others.

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