Core ABM

A Practitioner’s Guide to ABM

October 1, 2022

Practitioner’s Guide to ABM
Account-based marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot, 70% of marketers reported using ABM last year, which is a 15% increase from the prior year.

It’s no secret– many B2B companies are using account based marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. That’s because it works. According to a survey conducted by ITSMA, 87% of marketers say that ABM efforts outperform other marketing efforts.

Spotlight

Intentsify

Intentsify arms B2B organizations with the market intelligence and activation tools required to develop and deliver GTM strategies that increase pipeline and accelerate revenue creation. The Intent Activation™ platform layers, cross-verifies, and synthesizes multiple data sets to provide the broadest, most accurate view of buyers' and accounts' online research activities. With intelligence into which accounts are showing the strongest buying signals, where they are in their journey, and the issues they care most about, marketing, sales, and customer success teams can easily prioritize target accounts and select the right mix of messages, content, and engagement tactics for each. Intentsify’s activation tools and demand media solutions then convert intel into actions, increasing efficiency across each GTM team, improving the buyer experience, while scaling pipeline value and velocity.

OTHER WHITEPAPERS
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whitePaper | December 10, 2019

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Marketing attribution for the revenue-driven marketer

whitePaper | September 30, 2022

Life as a SaaS marketer (and a person) in 2022 feels uncertain, to say the least. An ongoing pandemic, talks of a possible recession, and tech companies laying off more than 24,000 employees in the first half of this year means it is definitely not business as usual. Operating with reduced headcount and budgets, marketers are facing increasing pressure to tie activity directly to revenue. Enter marketing attribution, a key pillar of revenue-driven marketing. Attribution enables marketing teams to track the effectiveness of their programs and showcase their impact on the business.

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Sales Pipeline Readiness: The Predictable Pipeline Strategy for Marketing and Sales Teams

whitePaper | December 5, 2022

Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets. That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

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Long Hold Times Are Killing Your Customer Experience

whitePaper | June 1, 2022

Waiting on hold to get help is inevitable. That being said, long wait times, being bounced around to multiple people, and inability to resolve issues contribute to overall poor experiences for customers and businesses. Time flies when we’re having fun, and it drags on when we’re bored. Sometimes it’s on our side, and other times it’s racing against us. 90-seconds can feel like an eternity when you’re sitting on the phone waiting for help, or answering automated voice prompts, or even waiting for a response from an agent on live chat agent.

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4 Common Intent Data Mistakes (And How To Avoid Them)

whitePaper | June 27, 2022

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There’s a false belief that Intent data is a silver bullet, alleged to solve any and all marketing woes. But in reality, many organizations are barely scraping the surface of how Intent data can benefit them and, more importantly, their bottom line.

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The Demand Orchestration datasheet

whitePaper | December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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Spotlight

Intentsify

Intentsify arms B2B organizations with the market intelligence and activation tools required to develop and deliver GTM strategies that increase pipeline and accelerate revenue creation. The Intent Activation™ platform layers, cross-verifies, and synthesizes multiple data sets to provide the broadest, most accurate view of buyers' and accounts' online research activities. With intelligence into which accounts are showing the strongest buying signals, where they are in their journey, and the issues they care most about, marketing, sales, and customer success teams can easily prioritize target accounts and select the right mix of messages, content, and engagement tactics for each. Intentsify’s activation tools and demand media solutions then convert intel into actions, increasing efficiency across each GTM team, improving the buyer experience, while scaling pipeline value and velocity.

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