A Quick Start Guide to Planning Your Account-Based Marketing Road Map

Account-Based Marketing (ABM) has been gaining much attention among B2B organizations over the last two years. A longestablished, originally sales-based strategy, ABM calls for marketers to focus on decisionmakers within specifically targeted companies that best fit for the marketer’s solutions and services. The promise of ABM is efficiency and effectiveness – it decreases the amount of time and resources spent on lessvaluable audiences, allowing marketers to generate more targeted leads and close a greater number of profitable deals with ideal companies.

Spotlight

Revenate Marketing LLC

Revenate Marketing is a consulting firm that shows CMOs and Marketing Directors how to connect B2B marketing spending directly to revenue. We help you understand your biggest opportunities and chart the quickest path to get there. Our expertise is in demand gen strategy, execution and automation, using Marketo, Salesforce.com, and related technologies.

OTHER WHITEPAPERS
news image

The State of Digital Maturity in Europe

whitePaper | March 14, 2023

For B2B marketers, making the rapid shift to digital required a total reset of strategy and tactics over the past few years. Now, as we’re under pressure to get more results with less resources, it’s time to assess whether your digital marketing is ready for scale. To understand how your digital marketing maturity compares to your peers, download the report, “The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results,” that will walk you through the state of digital maturity in Europe, how top-performing companies are finding success and practical tips for you to immediately elevate your own digital marketing strategy.

Read More
news image

2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

whitePaper | June 5, 2022

The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains.

Read More
news image

Your B2B Sales & Marketing Flywheel

whitePaper | June 4, 2021

For B2B industrial and technical companies embracing modern marketing practices, we view the website as your most important marketing asset and lead generation tool. We’ve also said a great website can be like adding a few more people to your company’s sales team. The challenge, however, is to fine tune your website and other digital marketing strategies to provide a stream of marketing qualified leads. And, at the same time, establishing disciplined processes to promptly follow up on each lead. The role of marketing, including how marketing works with sales within B2B companies, has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles. And according to Aberdeen Group, sales and marketing alignment can lead to a 32% increase in year-over-year growth.

Read More
news image

How AI is Transforming Marketing

whitePaper | January 5, 2023

The B2B buyer’s journey is growing increasingly complex. At the same time, marketing is getting a bigger seat at the executive table with record-high technology budgets that are expected to surpass those of CIOs this year. To top off this added complexity and growing accountability, buzzed-about advances in data analytics have stakeholders assuming marketing can seamlessly report on the evolving landscape in which they operate.

Read More
news image

Top Five Trends Revenue.io Sales Engagement Predictions for 2023 and Beyond

whitePaper | January 30, 2023

Since the beginning of the Pandemic in 2019 through the end of 2021, 75% of all sales roles that were terminated have been re-hired. At the current trend, we will be at or above 98% recovery by the end of 2022 even in a recessionary market. To offset these results, the best sales leaders are focused on using AI-assisted real-time rep support and are increasing their automation of digital channel engagement. Our review of 11.5M sales engagements and conversation outcomes from Sales Development Reps (SDRs) underscores the need for automated conversation guidance to improve seller performance.

Read More
news image

Why Account Insights are the Missing Link in ABM Success

whitePaper | January 27, 2022

ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — generating insights into account activities are the missing link. The challenge lies in figuring out which points of information are most relevant to your prospect and crafting a plan to fully leverage them to drive engagement. Enterprise buyers are increasingly protective of their time, while a potential vendor that still expects the luxury of a lengthy introduction and a recounting of what challenges stand in the way of the organization’s progress is unlikely to move the relationship forward.

Read More

Spotlight

Revenate Marketing LLC

Revenate Marketing is a consulting firm that shows CMOs and Marketing Directors how to connect B2B marketing spending directly to revenue. We help you understand your biggest opportunities and chart the quickest path to get there. Our expertise is in demand gen strategy, execution and automation, using Marketo, Salesforce.com, and related technologies.

Events