Core ABM

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape

September 12, 2022

ABM 2.0
With face-to-face touchpoints being replaced by virtual interactions, learn how to succeed in this new landscape.

B2B marketers need to scale up ABM 1.0 principles to generate more revenue from a larger number of target accounts.

In this white paper, ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape, we discuss how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need.

Spotlight

Blubird Marketing

We're experts at connecting data, creativity, and digital to land our clients results.

Blubird is no nonsense and business-minded while acting as a creative powerhouse. We are independent, woman-owned, and never intimidated by new challenges. If you’re looking for a partner who has passion for what they do and will pave the way as your marketing expert, let’s make something happen.

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Blubird is no nonsense and business-minded while acting as a creative powerhouse. We are independent, woman-owned, and never intimidated by new challenges. If you’re looking for a partner who has passion for what they do and will pave the way as your marketing expert, let’s make something happen.

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