ABM METRICS REPORT 2016

The account-based marketing (ABM) movement has grown rapidly in the last year. As ABM technology continues to grow and reach the demands of many B2B marketers, more teams are beginning to adopt the strategy that they have long wanted to implement.

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

OTHER WHITEPAPERS
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Preparing for ABM & Predictive The Potential & Challenges of Advanced Demand Strategies

whitePaper |

For years, B2B marketers have been on the hunt for technology and data required to cater to the dynamic needs, expectations and experiences of their customers. And with emerging technologies and rich data sources becoming widely available, marketers are now in a position to develop and execute sophisticated, highly targeted programs.The most promising of the tech-data super combo is predictive analytics and its advanced-targeting strategy sibling, account-based marketing (ABM).

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WHAT IS ACCOUNT BASED MARKETING (ABM) AND WHY DO YOU NEED IT?

whitePaper | January 20, 2019

Simply put, Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours. And this is important in today’s competitive marketplace because the days of the linear buying process are over. Sure, you may get a few leads by sending a general email to a researched list of potential buyers. This is fairly easy, but you waste a significant amount of time, money and effort and a massive amount of sales to the competition.

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Rabb Guide to Demand Geneation Systems: Marketo Vendor Analysis

whitePaper |

Marketo offers primary demand generation capabilities in a package that is especially easy to use. Strengths include close integration with Salesforce.com, including real­time updates and alerts; personalized emails, Web pages and forms; and a strikingly simple campaign design interface that can still accommodate complex decision rules.

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Marketing Demand Generation Guide

whitePaper |

Co-marketing means us working together to produce effective marketing campaigns with a single message - saving time, effort and money. To enable you to effectively use our brand, we build co-branded campaigns with messaging around many of our products and services. The Cisco Demand Generation Services that we have built around these campaigns enable you to do everything from tactical lead generation to strategic messaging campaigns, all delivering fully qualified leads back for your sales teams to follow up on...

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Embedding Predictive Analytics in Account Based Marketing

whitePaper | November 21, 2018

Many account based marketers rely on predictive analytics vendors for data and models to pick target accounts and find the best prospects within the target account list. Indeed, those uses can easily justify the full cost of a predictive analytics system. But predictive analytics has more to offer – and, once the system is in place, the additional uses may cost almost nothing extra. This paper explores some of those uses.

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An Early Market EV Whitepaper from ABM for Facility Managers

whitePaper |

With the exception of traditional fleet management, the Facility Management industry historically had little overlap with what’s happening in the Automotive or Transportation sectors. But things are changing Fast. The new generation of Electric Vehicles “EV” is literally bringing the transportation industry to the front doorstep of property owners and managers everywhere. Until recently, the personal fueling habits of visiting drivers were not on the list of property owners’ top concerns.The new era of attractive, mass-market, consumer-friendly EVs is completely changing the way drivers “fuel up” their cars. Rather than going out of their way for a traditional gas station stop, today’s EV drivers usually “charge up” at home while they sleep and “top off” while at the places they already spend their time at work, or while dining, shopping, or enjoying recreation or entertainment. This EV movement brings opportunity.

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Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

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