MarketPoint
MarketPoint is a marketing consulting firm providing honest, insightful and effective brand and marketing services for clients in the Business-to-Business, Education and Non-profit sectors. We empower clients to better define who they are and communicate that essence more effectively. And we do it all in plain English, providing usable information and insights in a simple, jargon-free way. Services include market research, brand definition, organizational positioning, development of marketing plans, product launches, market segmentation, message mapping, and communications management. We help clients understand their marketplace, product managers penetrate markets, leadership teams become brand champions, and employees live the brand. A sample of the firm’s clients includes Minibar Systems, Inc., Macmillan/McGraw-Hill, Pearson Education, CitiFinancial, Fannie Mae, McCormick & Company, Prometric, The National Archives, STUDIOS Architecture, the New York City Department of Environmental