Account-Based Marketing Adoption Benchmark Report – September 2015

ABM as a concept is not new, but now with the introduction of purpose-built technologies, it has become scalable, making it simple to grasp and compelling. It allows marketing and sales to target the accounts they value most, including prospects, current customers and partners. This precise approach to targeting helps bring the right accounts to the table, making the marketing and sales process more efficient. Every company would prefer to spend its limited resources more efficiently targeting and engaging the right types of accounts, or even better, specific accounts. This outcome is the promise of ABM.

Spotlight

MarketPoint

MarketPoint is a marketing consulting firm providing honest, insightful and effective brand and marketing services for clients in the Business-to-Business, Education and Non-profit sectors. We empower clients to better define who they are and communicate that essence more effectively. And we do it all in plain English, providing usable information and insights in a simple, jargon-free way. Services include market research, brand definition, organizational positioning, development of marketing plans, product launches, market segmentation, message mapping, and communications management. We help clients understand their marketplace, product managers penetrate markets, leadership teams become brand champions, and employees live the brand. A sample of the firm’s clients includes Minibar Systems, Inc., Macmillan/McGraw-Hill, Pearson Education, CitiFinancial, Fannie Mae, McCormick & Company, Prometric, The National Archives, STUDIOS Architecture, the New York City Department of Environmental

OTHER WHITEPAPERS
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How to nudge your CX and transform your business

whitePaper | March 23, 2023

Here’s the simple truth we’ll be exploring in detail in this white paper: if you work for a company, you’re already in the business of behavior. That’s because if your business is going to prosper, you’re going to need to influence behavior. Your own, your people… and your customers. Whether it’s choosing a service provider, completing a purchase journey or opting for self-service rather than making a call, customers constantly make choices about how to interact with businesses. And as the world becomes more digital and remote, your behavior – and the choices that you and your customers make as a result – become more important than ever.

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Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts

whitePaper | September 1, 2022

This paper focuses on the value of clean data and what it means for business development and the potential for increased profits when clean data is enhanced with intent data and fit. A report from the Royal Mail found that 34% of marketers don’t recognize the impact of poor data on their bottom line. It also estimates that approximately 6% of a company’s annual revenue is lost through the use of poor data.

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What's Working In Social Media Marketing & Selling?

whitePaper | October 13, 2022

Social media marketing and selling is deceptively easy - while it doesn’t take much to fire off a tweet or update a LinkedIn status, the posts that receive the most engagement, and ultimately help close the most deals, are interactive, thoughtful and personalized. But personalization isn’t easy on social media, as its reach extends across the world: 95% of B2B marketers utilize social media content in some form, making it the most widely-used content type. With such a massive reach, marketers often result to generic assets to hopefully cover everyone’s interests, whether it’s an up-and-coming intern or a seasoned CMO. But in a channel as loud, crowded and impersonal as social, blanket-type content won’t suffice.

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Leveraging AI to Clean, Organize, and Optimize Customer Registries for Increased Sales and Marketing

whitePaper | April 10, 2023

In today's fast-paced, data-driven world, managing critical data is essential for businesses to remain competitive, efficient, and effective. Our AI-powered MDM solution addresses key industry challenges, including the need for customer centricity, hyper-personalization, adherence to regulatory and privacy mandates, and streamlining data explosion. With a 360-degree view of data and advanced analytics capabilities, our solution provides a comprehensive approach to defining and managing an organization's data, serving as a single source of truth for all functions. This unified, accurate, and streamlined data management system delivers better business insights for breakthrough customer experiences.

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Data Driven Advertising - Navigating to a future with First-Party Only Advertising

whitePaper | January 3, 2023

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

whitePaper | December 19, 2022

At the peak of the pandemic, businesses struggled to navigate the disruptions and upheavals of COVID-19. Now they’re trying to figure out what to do next as they emerge from the chaos. Who better to lead the business recovery charge than marketing? According to Deloitte, “marketing budgets as a percentage of overall budgets have risen to 11.8%, resetting to pre-pandemic levels.” Additionally, yearly marketing spending is breaking records in areas including brand building, customer relationship management, and traditional advertising.

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Spotlight

MarketPoint

MarketPoint is a marketing consulting firm providing honest, insightful and effective brand and marketing services for clients in the Business-to-Business, Education and Non-profit sectors. We empower clients to better define who they are and communicate that essence more effectively. And we do it all in plain English, providing usable information and insights in a simple, jargon-free way. Services include market research, brand definition, organizational positioning, development of marketing plans, product launches, market segmentation, message mapping, and communications management. We help clients understand their marketplace, product managers penetrate markets, leadership teams become brand champions, and employees live the brand. A sample of the firm’s clients includes Minibar Systems, Inc., Macmillan/McGraw-Hill, Pearson Education, CitiFinancial, Fannie Mae, McCormick & Company, Prometric, The National Archives, STUDIOS Architecture, the New York City Department of Environmental

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