Account-Based Marketing Adoption Benchmark Report – September 2015

ABM as a concept is not new, but now with the introduction of purpose-built technologies, it has become scalable, making it simple to grasp and compelling. It allows marketing and sales to target the accounts they value most, including prospects, current customers and partners. This precise approach to targeting helps bring the right accounts to the table, making the marketing and sales process more efficient. Every company would prefer to spend its limited resources more efficiently targeting and engaging the right types of accounts, or even better, specific accounts. This outcome is the promise of ABM.

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Referro

Referro was established in 1991 and evolved into a B2B Marketing agency specialized in improving the effectiveness of marketing and sales processes of both local SME clients as corporate organizations with international activities. We combine brand building, marketing intelligence, online marketing, campaign management, marketing automation and telemarketing competencies in order to design or improve our clients 'marketing machine'. Because most of our specialists have a track record working at the 'client side of the business' we truly understand our clients most important challenges. Clients experience our ability to connect with their internal stakeholders in sales and accounting as an important added value.

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whitePaper | April 1, 2023

Account-Based Marketing (ABM) means many things to many people, but essentially it is a B2B marketing approach that aligns sales and marketing teams to work together on the same set of target accounts. It is a strategic approach to creating highly personalised marketing campaigns that lead to pipeline acceleration, higher closure rates and faster sales cycles. ABM has achieved transformative results in the US and UK, and is now being eagerly adopted across Asia-Pacific (APAC). However, the same approaches do not necessarily achieve the same results.

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Spotlight

Referro

Referro was established in 1991 and evolved into a B2B Marketing agency specialized in improving the effectiveness of marketing and sales processes of both local SME clients as corporate organizations with international activities. We combine brand building, marketing intelligence, online marketing, campaign management, marketing automation and telemarketing competencies in order to design or improve our clients 'marketing machine'. Because most of our specialists have a track record working at the 'client side of the business' we truly understand our clients most important challenges. Clients experience our ability to connect with their internal stakeholders in sales and accounting as an important added value.

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