ABM Accounts

AI and Sales Trends for 2023 and Beyond

January 27, 2023

AI and Sales Trends
97% of sales leaders and sales operations pros already believe that AI gives reps more time to sell.1 However, giving reps more time back through automation is just the beginning. AI also provides a means of augmenting human intelligence, so salespeople can finally exceed the expectations of today’s most demanding buyers.

This report provides a window into how the right AI-powered sales solutions will empower companies to, at last, fix a broken B2B sales process.

Spotlight

Leadtail

Leadtail came about from our desire to help B2B marketers tap into the power of social media to get closer to target buyers and radically improve their marketing strategies. We designed social media tools that generate social insights about decision makers, and developed a social marketing approach that uses these insights to deliver strategies that are more applicable to business marketers.

OTHER WHITEPAPERS
news image

The Modern Marketer’s Guide to ABM

whitePaper | May 31, 2021

In this eBook we will address the evolution of the B2B purchase journey and discuss the fundamentals of starting a successful ABM program in our “Ready-Set-Go” framework. B2B sales and marketing is constantly evolving and adapting to new advances in technology, and following traditional lead generation in the information age is no longer the most efficient approach to generating pipeline. ABM prioritizes quality over quantity, so sales and marketing can allocate more resources and time on high-fit, high-intent target accounts. When buyers show interest in your product early in the purchase journey, account-based technology can put these signals right at the fingertips of your marketing and sales organizations.

Read More
news image

As ABM adoption spreads, marketers find new value in data-driven insights

whitePaper | October 31, 2022

Conceived in the early 2000s as a way to bring marketing and sales organizations together around a teambased approach to nurturing their most important accounts, ABM is now used by 70% of marketers, up from just 15% a year ago, according to HubSpot. Technology marketers have taken a particular interest in ABM, given the complex factors that influence IT purchases. Foundry’s second global survey of 500 B2B technology marketers found that satisfaction with ABM continues to be high, particularly at the largest companies. While most organizations are still early in their adoption journey, the results to date indicate that ABM is on track to not only become a mainstream marketing discipline but even displace more traditional methods.

Read More
news image

What Human Behavior Can Teach Us About Effective B2B Marketing

whitePaper | October 20, 2022

Modern B2B marketers are experiencing a new frontier of demand and revenue generation, with a wealth of data at their fingertips. Paired with everevolving tools and technologies, marketing teams have a nearly 360-degree view of their market and audience. The challenge no longer lies in gathering insights, but in how to use the right data to drive growth effectively. The pressure to prove revenue contribution has never been stronger. As B2B marketers look to scale their go-to-market efforts, decoding audience insights and behavior is more important than ever before.

Read More
news image

The Essential Intent Data Guide

whitePaper | June 1, 2022

Find out how Intent data strengthens the foundation of your marketing and sales strategy by reading the essential Intent data guide. In this guide, you'll also find answers to the important questions about Intent data, like What exactly is Intent data, and what are the different types of it? Why should I be paying attention to Intent data? How can I start using Intent data today? How does Intent data accelerate B2B growth and drive ROI?

Read More
news image

Data Driven Advertising - Navigating to a future with First-Party Only Advertising

whitePaper | January 3, 2023

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

Read More
news image

Les impératifs de transformation dans le secteur du commerce de gros et de la distribution

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. « L’effet Amazon » et les perturbations récurrentes telles que la COVID-19 et les blocages portuaires comme celui du canal de Suez exposent les distributeurs à de nombreux imprévus qui révèlent les faiblesses des stratégies d

Read More

Spotlight

Leadtail

Leadtail came about from our desire to help B2B marketers tap into the power of social media to get closer to target buyers and radically improve their marketing strategies. We designed social media tools that generate social insights about decision makers, and developed a social marketing approach that uses these insights to deliver strategies that are more applicable to business marketers.

Events