An Account-Based Marketing Primer

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ an account-based marketing strategy focus their marketing and sales resources on a targeted set of accounts and look to deliver strategic, orchestrated campaigns personalized to those accounts. The accounts that you target with ABM are high-yield, and are often considered a better fit for your products or solutions. These accounts are likely to generate more revenue, and often have other strategic significance, like helping to penetrate new territories or influence a market.

Spotlight

MBD Business Development

MBD are a recognised business development company who have been supplying demand generation and high quality lead generation appointment making telemarketing services to an impressive UK and Global technology client base for 17 years. Our dedicated marketing services continuously provide our clients with the required sales development & support needed, in order to profitably expand and successfully grow their business. MBD also provide high quality in-house researched market intelligence database mailing & email marketing lists. During our telemarketing campaigns we utilise a technical yet practical approach, along with professional relationship building techniques to achieve our objectives and deliver high quality sales development & lead generation support services.

OTHER WHITEPAPERS
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Lead Generation and Management for SMB Sales & Marketing

whitePaper | January 1, 2021

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

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The Expert’s Guide to Building a GTM Strategy That Works

whitePaper | February 4, 2022

Finding new customers is a constant struggle for any business. Whether you’re launching a new product, entering a new market, or even branding your business, you have to get the word out. That’s why you need a GTM strategy. At its core, a go-to-market strategy is an action plan outlining the steps to be taken by a company so it can reach out to the right audience with the right message to grow and brand itself as a company. In a nutshell, it covers everything from product development to customer service, including business strategy.

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The Hidden Costs of Doing Nothing: Why B2B Enterprises Need an ABM Platform

whitePaper | February 1, 2023

Account-based marketing (ABM) is built upon the premise that not all accounts are created equal, meaning that some accounts should be prioritized and targeted based on their revenue-generating potential. In fact, a Forrester 2022 Total Economic Impact™ Study found that customers adopting ABM and using a platform purpose-built to provide an account-first context for all data and engagement efforts had a return-on-investment of 367 percent in three years and a payback period of less than six months.

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B2B Trends: How Intent Data Can Boost Marketing Results

whitePaper | August 23, 2022

To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it.

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The ultimate guide to lead generation

whitePaper | July 20, 2023

Understanding the nuances of the tech sector is crucial for developing effective lead generation strategies that resonate with potential customers. Whether you are a startup looking to establish your presence or an established company seeking to expand your customer base, understanding your target customer—who they are and what they need to succeed—is fundamental to attracting and engaging leads that will fuel your business growth. But the work does not stop there. Once a buyer has been identified, how companies nurture and educate that prospect in their follow up is critical to converting them to customers.

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Devenir un distributeur numérique: guide et modèle de maturité

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. Le temps presse, les distributeurs doivent transformer leur modèle d’affaires. Notre rapport complémentaire de leadership éclairé « Les impératifs de transformation dans le secteur du commerce de gros et de la distribution »

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Spotlight

MBD Business Development

MBD are a recognised business development company who have been supplying demand generation and high quality lead generation appointment making telemarketing services to an impressive UK and Global technology client base for 17 years. Our dedicated marketing services continuously provide our clients with the required sales development & support needed, in order to profitably expand and successfully grow their business. MBD also provide high quality in-house researched market intelligence database mailing & email marketing lists. During our telemarketing campaigns we utilise a technical yet practical approach, along with professional relationship building techniques to achieve our objectives and deliver high quality sales development & lead generation support services.

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