An Early Market EV Whitepaper from ABM for Facility Managers

With the exception of traditional fleet management, the Facility Management industry historically had little overlap with what’s happening in the Automotive or Transportation sectors. But things are changing  Fast. The new generation of Electric Vehicles “EV” is literally bringing the transportation industry to the front doorstep of property owners and managers everywhere. Until recently, the personal fueling habits of visiting drivers were not on the list of property owners’ top concerns.The new era of attractive, mass-market, consumer-friendly EVs is completely changing the way drivers “fuel up” their cars. Rather than going out of their way for a traditional gas station stop, today’s EV drivers usually “charge up” at home while they sleep and “top off” while at the places they already spend their time  at work, or while dining, shopping, or enjoying recreation or entertainment. This EV movement brings opportunity.

Spotlight

Junction Marketing Agency

Reach, Raise and Elevate. That’s what we do with marketing. We are Junction, we are connected. We devise, sculpt and execute world-class marketing programmes. From our founders through the whole team, we care about harnessing the great and the good of marketing tools and techniques. Traditional, new and overlooked channels and platforms are our way to help businesses like yours Reach new prospects and markets. Raise your brand as well as Raise hands of potential customers and Elevate your pipeline, your stock (with customers and your colleagues) your levels of success and return from marketing spend and effort...

OTHER WHITEPAPERS
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The Essential Intent Data Guide

whitePaper | June 1, 2022

Find out how Intent data strengthens the foundation of your marketing and sales strategy by reading the essential Intent data guide. In this guide, you'll also find answers to the important questions about Intent data, like What exactly is Intent data, and what are the different types of it? Why should I be paying attention to Intent data? How can I start using Intent data today? How does Intent data accelerate B2B growth and drive ROI?

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The ABM practitioner’s guide to the cookie demise

whitePaper | August 3, 2022

With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

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Long Hold Times Are Killing Your Customer Experience

whitePaper | June 1, 2022

Waiting on hold to get help is inevitable. That being said, long wait times, being bounced around to multiple people, and inability to resolve issues contribute to overall poor experiences for customers and businesses. Time flies when we’re having fun, and it drags on when we’re bored. Sometimes it’s on our side, and other times it’s racing against us. 90-seconds can feel like an eternity when you’re sitting on the phone waiting for help, or answering automated voice prompts, or even waiting for a response from an agent on live chat agent.

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2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

whitePaper | June 5, 2022

The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains.

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Lead Generation and Management for SMB Sales & Marketing

whitePaper | January 1, 2021

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

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How to Win Market Share with a Customer-Centric Lens

whitePaper | May 18, 2021

For B2B sales and marketing teams, competitive analysis is a foundational process that reinforces and clarifies business cases or campaign roadmaps by identifying gaps and potential differentiators. A competitive analysis has become essential to developing and identifying a winning strategy for growth and success—essential when, on average, a business can have 25 direct competitors. In the traditional sense, this would equate to an analysis of competitors, their products, and their messaging. But does that serve the purpose of identifying competitive gaps, or the ultimate goal of winning market share through displacement? Effective competitive displacement and competitive analysis need to be customer-centric above all else.

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Spotlight

Junction Marketing Agency

Reach, Raise and Elevate. That’s what we do with marketing. We are Junction, we are connected. We devise, sculpt and execute world-class marketing programmes. From our founders through the whole team, we care about harnessing the great and the good of marketing tools and techniques. Traditional, new and overlooked channels and platforms are our way to help businesses like yours Reach new prospects and markets. Raise your brand as well as Raise hands of potential customers and Elevate your pipeline, your stock (with customers and your colleagues) your levels of success and return from marketing spend and effort...

Events