An Introduction to ABM Scoring

September 20, 2019

When it comes to Account-Based Marketing (ABM), many companies are using Account Scoring to evaluate success and trigger their ABM-specific activities. But what is Account Scoring and how does it differ from traditional lead scoring? And how do you score the individual contacts and buying teams within your target accounts? It’s important to remember that Account-Based Marketing is still about marketing to people, so you will ultimately need a way to combine accountbased or buying-unit scoring with individual lead scoring at those accounts. In some approaches, an account score is merely an aggregate of individual lead scores at the account.

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

OTHER WHITEPAPERS
news image

Introducing Our Guide to 7 Trends in B2B Marketing

whitePaper |

The White Paper seven sequential and interrelated trends are observed through first-hand research, third-party studies, and broader observations from the business field. This eBook spawned a very popular session delivered by Mike Weir at Content Marketing World 2017. The 36-page digital guide expands upon each of these B2B marketing undercurrents with statistics, expert analysis, and practical takeaways.

Read More
news image

Turn Your Website Into a Lead Generation Machine

whitePaper |

Over 82% of all product research begins with a web search. As buyers increasingly turned to the web to educate themselves, a company's website has become their single most important asset to catch attention and generate interest — and generate leads.That’s where this eBook comes in. Read about the 7 most effective tactics to turn your website into a lead generation machine.

Read More
news image

Predictive Playbook on Account-based Marketing

whitePaper |

Make account-based marketing (ABM) an effective part of your demand generation strategy with Lattice's new Predictive Playbook. Read this playbook for:The real definition of Account-based Marketing.

Read More
news image

Five Tips to Help You Get the Most from Your Employer Brand

whitePaper | December 14, 2016

There has been a paradigm shift in the relationship between candidates and employers. With the onset of the digital age, today’s candidates come with a whole new set of demands before choosing to commit to a company. The definition of “good company” is constantly being redefined. For example, having a strong salary package may not be enough to attract the best candidate. Candidates want their future employers to have both a good work culture and strong value system. For an organization to attract the best talent available, employer brand is their most crucial weapon. Many organizations have already inculcated the employer brand concept, in bits and pieces. The next step is to bring all these pieces together.

Read More
news image

Introduction to B2B Inbound Marketing

whitePaper |

Adopting inbound marketing will drive more traffic to your website, generate more leads for your sales people and, ultimately, help you grow your business.Let us help you get started on the road to inbound success with a free inbound consultation.During your consultation, one of our certified inbound experts will:Answer any questions you have about inbound marketing.

Read More
news image

LEAD NURTURE POST-EVENT

whitePaper |

Client is the world leader for business and financial market news. It provides influential decision makers in business, finance and government a competitive edge by connecting them to a dynamic network of information, people and ideas. Its strength—quickly and accurately delivering data, news and analytics through innovative technology—is at the core of everything it does. With more than 15,000 employees in 192 locations, it delivers critical information in a world where information matters.

Read More

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

Events