As ABM adoption spreads, marketers find new value in data-driven insights

whitePaper | March 23, 2023

Here’s the simple truth we’ll be exploring in detail in this white paper: if you work for a company, you’re already in the business of behavior. That’s because if your business is going to prosper, you’re going to need to influence behavior. Your own, your people… and your customers. Whether it’s choosing a service provider, completing a purchase journey or opting for self-service rather than making a call, customers constantly make choices about how to interact with businesses. And as the world becomes more digital and remote, your behavior – and the choices that you and your customers make as a result – become more important than ever.

whitePaper | August 23, 2022

To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it.

whitePaper | December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

whitePaper | October 16, 2022

While sales technology has been an essential component of the modern sales team for decades, the past two years have seen a notable evolution in the role of technology in the selling process. According to data from Demand Gen Report, just over half (51%) of companies implemented new sales technologies to keep up with buyer demands. The rising dependence on sales technology became particularly evident as sales teams transitioned from in-person sales to completely remote to hybrid work over the course of the pandemic. Sales leaders had to equip their staff with tools that could perform in any environment, with all the functionality and security they would get working from the office.

whitePaper | December 21, 2022

The B2B technology world is built on a foundation of trust. A glut of software options and a lack of credible content in a perpetual buying cycle of increasing complexity make building trust with buyers more difficult than ever. G2’s 2022 Software Buyer Behavior Report illustrates the crisis of trust in the market today and the avenues through which sellers can empower a diverse slate of buyers with the information they need.

whitePaper | September 30, 2022

Alignment between marketing and sales is a top priority at most organizations. After all, the more marketing and sales teams are aligned, the better the results. When marketing and sales are in sync, teams see increased revenue, improved customer retention, increased renewals, and better win rates. Despite the fact that teams want alignment, many struggle to achieve it. That’s, in part, because gaining alignment isn’t easy. If your company is already performing well, it may be tempting to continue on upholding the status quo—making sales through reputation or referrals. If your company is underperforming, it may be overwhelming to address issues with alignment. In either case, getting aligned is essential.