As ABM Programs Mature, Practitioners Are Building Stronger Relationships & Generating Better ROI

whitePaper | December 2, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. McKinsey reports as many as 30% to 40% of U.S. consumers have switched brands or retailers, and the majority intend to continue their new shopping behavior. Many switchers seek better prices, but other motivators include product availability, quality and purpose.

whitePaper | March 14, 2023

For B2B marketers, making the rapid shift to digital required a total reset of strategy and tactics over the past few years. Now, as we’re under pressure to get more results with less resources, it’s time to assess whether your digital marketing is ready for scale. To understand how your digital marketing maturity compares to your peers, download the report, “The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results,” that will walk you through the state of digital maturity in Europe, how top-performing companies are finding success and practical tips for you to immediately elevate your own digital marketing strategy.

whitePaper | October 16, 2022

While sales technology has been an essential component of the modern sales team for decades, the past two years have seen a notable evolution in the role of technology in the selling process. According to data from Demand Gen Report, just over half (51%) of companies implemented new sales technologies to keep up with buyer demands. The rising dependence on sales technology became particularly evident as sales teams transitioned from in-person sales to completely remote to hybrid work over the course of the pandemic. Sales leaders had to equip their staff with tools that could perform in any environment, with all the functionality and security they would get working from the office.

whitePaper | November 15, 2019

In the midst of the growing level of data sources and external competition, one of the greatest threats to your success is internal. Mistrust, miscommunication, and misinformation between sales, marketing, and customer success can cause frustration, turnover, lost deals, and missed growth opportunities. Marketing doesn’t trust that sales reps are reaching out to the right accounts, while Sales feels overwhelmed by a never-ending list of what seem like low quality leads.

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. Le temps presse, les distributeurs doivent transformer leur modèle d’affaires. Notre rapport complémentaire de leadership éclairé « Les impératifs de transformation dans le secteur du commerce de gros et de la distribution »

whitePaper | June 1, 2022

Waiting on hold to get help is inevitable. That being said, long wait times, being bounced around to multiple people, and inability to resolve issues contribute to overall poor experiences for customers and businesses. Time flies when we’re having fun, and it drags on when we’re bored. Sometimes it’s on our side, and other times it’s racing against us. 90-seconds can feel like an eternity when you’re sitting on the phone waiting for help, or answering automated voice prompts, or even waiting for a response from an agent on live chat agent.