Attributes of Leaders in B2B Technology Marketing

whitePaper | June 27, 2022

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There’s a false belief that Intent data is a silver bullet, alleged to solve any and all marketing woes. But in reality, many organizations are barely scraping the surface of how Intent data can benefit them and, more importantly, their bottom line.

whitePaper | July 13, 2021

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed. Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM. Inside we'll cover: The need, the landscape and the opportunity for insight in 2021 How to build an insight-first program How to create the right structure and processes for success, and establish robust measurement The insight you should leverage to drive business outcomes Five typical use cases: examples of the types of insight used to drive tangible outcomes in ABM

whitePaper | December 10, 2022

Fondée à Granby, au Québec, en 1994, Avril se distingue par son service à la clientèle et ses aliments biologiques de haute qualité. Au fil du temps, Avril a ouvert de nouvelles succursales, élargi son offre aux cosmétiques et aliments frais de qualité bistro, et a ouvert un énorme entrepôt de 110 000 pieds carrés. Toutefois, un

whitePaper | December 23, 2022

ABM gets better with age - but unfortunately, practitioners don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. Demand Gen Report's "2022 ABM Benchmark Survey" uncovered that 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

whitePaper | September 12, 2022

With face-to-face touchpoints being replaced by virtual interactions, learn how to succeed in this new landscape. B2B marketers need to scale up ABM 1.0 principles to generate more revenue from a larger number of target accounts. In this white paper, ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape, we discuss how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need.

whitePaper | February 22, 2023

Here are the 10 ways B2B marketing teams are leveraging the power of intent to fill their pipelines, engage targets, and guide prospects all the way to a sale. Maybe your organization wants to leverage intent data but is not able to allocate the necessary budget or the manpower to build an in-house solution. A more workable alternative might be to import ready-to-work leads generated by an intent monitoring platform. When reviewing possible lead generation partners — like content syndicators and tele-prospecting sources — be sure to ask vendors whether they use intent data in generating the leads they send you, and listen carefully to their responses. The growing popularity of intent data is no secret, and many marketers have begun working the word “intent” into their marketing — including those who incorporate intent data only in the very loosest sense.