Attributes of Leaders in B2B Technology Marketing

The function of marketing in tech industries – IT, software, cloud, automation and AI, telecommunications, etc. – is experiencing a revolution as rapid and impactful as the technologies it promotes. Consider that marketing automation granddaddies Salesforce.com and Eloqua are only 18 years old, Google has just turned 20, and Marketo and Hubspot are only 11 years old, and it’s easy to see how quickly the digital marketing revolution has swept over us. In just 20 years, B2B marketing has changed from physical marketing communications (e.g. slipsheets, direct mail, billboards) to digital marketing (email marketing, banner ads, PPC, SEO, content marketing, inbound marketing, and account based marketing).

Spotlight

Marketing Envy

Marketing Envy leads B2B tech and startup companies to dream, launch, and then land their marketing goals. We have a lot of experience and expertise in reaching cybersecurity and FinTech markets because at this point, we can humbly but also confidently call ourselves an expert team! We provide results-driven marketing services that will boost your business and leave competitors in awe. Marketing Envy can help develop your messaging, define and test your target audience. We will build your sales funnel using all major PPC and acquisition channels to generate oodles of qualified leads. Your inbound marketing will outperform with solid content, social media marketing and marketing automation tuned to perfection. Your leads will feeeeel your nurturing love. And there's so much more.

OTHER WHITEPAPERS
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Create Demand Through Video Marketing

whitePaper | January 19, 2022

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution. No other type of content drives successful multi-channel engagement like video. It's captivating, easily digestible, and, more importantly, it gets its point across more quickly and clearly than any other medium. But don't just take our word for it. Over the past decade, the demand for video marketing for enterprises, both big and small, has increased dramatically

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The B2B CFO’s Guide to Revenue Forecasting and Efficient Growth

whitePaper | March 9, 2023

When the economy falters, buyer behavior changes. But the key questions CFOs always ask are: By how much? And how much will it affect the sales pipeline, the lifeblood of the business? To maintain a healthy balance sheet, it’s critical for CFOs to get those answers right. And that’s where things get tricky. When CFOs trim budgets with a too-heavy hand, they can cripple the business’ future growth. Conversely, if they don’t trim enough, the business can bleed out.

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Smarter Go-To-Market Powered By Account Intelligence

whitePaper | February 1, 2023

The information you need to target your ideal accounts efficiently is scattered across your systems and processes (or just plain hidden, such as buyer intent). As a result of the broken and incomplete data, your sales and marketing teams have account blindness. They have no choice but to make hunch-based decisions. It doesn’t matter how much training you’ve put them through. They will end up spamming prospects (and maybe even existing clients) because they don’t have the intelligence-based insights to guide them.

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The ABM practitioner’s guide to the cookie demise

whitePaper | August 3, 2022

With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

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How to build an Enterprise Marketing strategy with B2B Intent data

whitePaper | January 25, 2023

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account. For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

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Using measurement to optimize ABM impact

whitePaper | July 14, 2021

Built on evidence-based research from some of our partners, including ITSMA, we present insightful analysis and practical steps you can implement in your organization to take any ABM program to the next level through better measurement. Built for ABM-ers, our guide outlines the best approaches to implement an ABM measurement framework and communicate your ABM strategy and results from the C-suite down. Inside we'll cover: The necessary framework for ABM measurement - "The Three R's" How to apply the The Three R's to different ABM programs How to measure effectively across Organizational Alignment, Data & Analytics and Systems & Tools How to develop an ABM measurement dashboard How to scale ABM through better measurement

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Spotlight

Marketing Envy

Marketing Envy leads B2B tech and startup companies to dream, launch, and then land their marketing goals. We have a lot of experience and expertise in reaching cybersecurity and FinTech markets because at this point, we can humbly but also confidently call ourselves an expert team! We provide results-driven marketing services that will boost your business and leave competitors in awe. Marketing Envy can help develop your messaging, define and test your target audience. We will build your sales funnel using all major PPC and acquisition channels to generate oodles of qualified leads. Your inbound marketing will outperform with solid content, social media marketing and marketing automation tuned to perfection. Your leads will feeeeel your nurturing love. And there's so much more.

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