B2B eCommerce The New Rules of Engagement

November 30, 2016

B2B eCommerce is more than twice as large as B2C, and it’s growing even faster. In the past, most B2B companies were reluctant to drive digital innovation. There were plenty of reasons for this slow pace of change, including inertia to disrupt deeply embedded business systems and processes. Many businesses have simply been unaware of the available tools and technologies they can leverage to meet their business needs. Recent B2B eCommerce consumerization is driven by a range of customer, cost, and market factors. Business customers are demanding increasing levels of service and convenience. Cost pressures are forcing businesses to find ways to streamline operations and reduce expenses. Markets are becoming hyper-competitive, requiring businesses to squeeze competitive advantage from every possible angle. Despite these challenges, there are numerous multichannel B2B eCommerce opportunities that businesses can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value.

Spotlight

Progressive Content

Progressive Content is a full-service content marketing agency and content technology provider, specialising in B2B. We help clients transform their communications and build stronger relationships with customers and members through intelligent content that makes complex ideas engaging and practically addresses audience challenges. As well as award winning in-house creative expertise we draw on a network of over 1000 B2B content experts through our bespoke Content Cloud® platform.

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