ABM Accounts

Better Pipeline > More Leads: How to Shrink Time to Revenue in 4 Steps

December 10, 2022

Shrink Time to Revenue
With pressure on the rise to prove value AND generate results fast, marketers can no longer rely on just quantity. While the goal remains to maximize on the volume of leads, the bigger focus now is on the quality of leads (your best-fit accounts!) Quality leads are best-fit accounts for your business that are ready to buy based on high fit scores, levels of intent, spikes in engagement, data, and more!

Spotlight

Marketing Association

Our goal is to champion the practice of professional marketing and the role of marketers in building a better New Zealand. We employ the most innovative talent in the industry. People who have an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers in turn, creating meaningful experiences while driving business results.

OTHER WHITEPAPERS
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

whitePaper | December 19, 2022

At the peak of the pandemic, businesses struggled to navigate the disruptions and upheavals of COVID-19. Now they’re trying to figure out what to do next as they emerge from the chaos. Who better to lead the business recovery charge than marketing? According to Deloitte, “marketing budgets as a percentage of overall budgets have risen to 11.8%, resetting to pre-pandemic levels.” Additionally, yearly marketing spending is breaking records in areas including brand building, customer relationship management, and traditional advertising.

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Ask more from your email marketing and customer journey management solution

whitePaper | November 17, 2022

Alyssa Raine, Group VP of Customer Marketing Platforms at Walgreen’s, knows the importance of customer experience. “Our mission at Walgreens Boots Alliance is to help our customers lead happier, healthier lives — and one of the ways we’re making that happen is through hyper-personalised customer experiences,” she explains. But Alyssa knows that delivering those hyper-personalised experiences is both a technical and logistical challenge. There is so much to consider, from delivering post-sale emails to customers at scale, to reacting to real-time events with tailored push notifications.

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State of the Buyer Report: Future of Work Edition

whitePaper | August 16, 2022

Our “State of the Buyer Report: Future of Work Edition” illustrates how marketers can leverage data to develop a better ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. It examines five topic areas impacting purchase decisions surrounding today’s hybrid workforce—cloud infrastructure, hybrid work, enterprise networking, artificial intelligence (AI), and cybersecurity—, and provides actionable takeaways for marketers to reach the buying centers that are researching and actively engaging with relevant content and advertising.

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Boost sales with B2B lead generation from your website

whitePaper | February 6, 2023

This white paper provides an overview on how a B2B company can use website traffic to generate up to 100% more leads from their website by monitoring the visitors in a structured way. In addition, the monotoring of the website can give B2B companies valuable insight on how their existing and potential customers are engaging on the website.

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How To Build Your International Go-To-Market Strategy

whitePaper | October 10, 2022

Is your tech company looking to launch new products or services? Are you ready to launch your established product or service to new international markets or verticals? Have you struggled with international sales? Selling to new markets is challenging. You work in tech. You develop your products and services in an agile environment. But beyond that, rapid feedback cycles seem to slow.

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The Complete Guide to Account-Based Marketing

whitePaper | April 5, 2023

Wouldn’t it be great if you could engage with your target accounts at the right time and delight them with relevant messaging? You save valuable resources by not focusing on the accounts and prospects who aren’t likely to be interested in your offerings or don’t fit your ideal customer profile during the sales process. Sounds like a sales and marketing heaven, doesn’t it? Well, this state of nirvana is achievable, and the fastest path to it is with account-based marketing.

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Spotlight

Marketing Association

Our goal is to champion the practice of professional marketing and the role of marketers in building a better New Zealand. We employ the most innovative talent in the industry. People who have an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers in turn, creating meaningful experiences while driving business results.

Events