Building Reliable Revenue Streams: How the Most Successful Demand Generation Teams Do It

whitePaper | March 1, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? What are their most prominent pain points? Where are they looking to invest in the year ahead? In this report, discover key insights guiding MarTech vendors in their strive to capture demand in a changing market.

whitePaper | October 4, 2022

Gartner has predicted that by next year (2022), profitability will overtake customer experience (CX) as a top strategic priority. This change is part of a longer-term trend. CFOs want rigorous measurement of marketing activities. Metrics like cost per acquisition are at a premium. These metrics are linear and atomic, much like accounting and financial data. This conundrum has led to a plethora of methods and tools to measure marketing effectiveness, and ultimately to optimize the marketing mix. But now this confusing landscape cries out for a more clear-eyed answer of “what’s really working and what’s not?” when it comes to marketing measurement and optimization. The answers are not simple or easy.

whitePaper | April 10, 2023

In today's fast-paced, data-driven world, managing critical data is essential for businesses to remain competitive, efficient, and effective. Our AI-powered MDM solution addresses key industry challenges, including the need for customer centricity, hyper-personalization, adherence to regulatory and privacy mandates, and streamlining data explosion. With a 360-degree view of data and advanced analytics capabilities, our solution provides a comprehensive approach to defining and managing an organization's data, serving as a single source of truth for all functions. This unified, accurate, and streamlined data management system delivers better business insights for breakthrough customer experiences.

whitePaper | October 10, 2022

Is your tech company looking to launch new products or services? Are you ready to launch your established product or service to new international markets or verticals? Have you struggled with international sales? Selling to new markets is challenging. You work in tech. You develop your products and services in an agile environment. But beyond that, rapid feedback cycles seem to slow.

whitePaper | August 3, 2022

With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

whitePaper | July 14, 2021

Built on evidence-based research from some of our partners, including ITSMA, we present insightful analysis and practical steps you can implement in your organization to take any ABM program to the next level through better measurement. Built for ABM-ers, our guide outlines the best approaches to implement an ABM measurement framework and communicate your ABM strategy and results from the C-suite down. Inside we'll cover: The necessary framework for ABM measurement - "The Three R's" How to apply the The Three R's to different ABM programs How to measure effectively across Organizational Alignment, Data & Analytics and Systems & Tools How to develop an ABM measurement dashboard How to scale ABM through better measurement