Account Based Data

Create Demand Through Video Marketing

January 19, 2022

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution.

No other type of content drives successful multi-channel engagement like video. It's captivating, easily digestible, and, more importantly, it gets its point across more quickly and clearly than any other medium. But don't just take our word for it. Over the past decade, the demand for video marketing for enterprises, both big and small, has increased dramatically

Spotlight

Stein IAS

Stein IAS is the Post-Modern B2B Marketing Agency. With strategic locations across the Americas, EMEA and APAC, Stein IAS helps top B2B brands become the most important in their markets with a unique approach that blends cutting-edge marketing and consumer technologies with creative, emotionally-driven experiences across the buyer journey. Stein IAS works with such brands as ABB, BP Castrol, Boeing, ETS, HSBC, Ingredion, Oracle, Nuix, Sylvania, Tetra Pak, Trelleberg, UL and Veritas. Stein IAS was named 2017 “Agency of the Year” by the Business Marketing Association, as it was in 2016, 2015, 2013, 2012 and 2011.

OTHER WHITEPAPERS
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Achieve More With Buyer Intent

whitePaper | November 10, 2022

No matter where your software or SaaS business finds itself in the current cycle, buyer intent intelligence can help you navigate unknowns and better position your teams and business for future success. In unpredictable business cycles such as the COVID-19 global pandemic or the introduction of new data privacy legislation such as GDPR or the CCPA, sales and marketing teams may find themselves overwhelmed by leads for products and services that are in high demand, or they may struggle with a complete drop-off in business with no leads hitting their funnel at all. To achieve optimal performance and maximize campaign outcomes, marketing organizations increasingly turn to third-party intent data as a key resource to assist with revenue generation, customer retention and growth.

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15 Account Based Marketing Strategies and How to Set Them Up

whitePaper | April 24, 2023

Selling your products or services directly to your highestvalue accounts can give you the best profits. And with account based marketing strategies, you can make that possible.

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Sales Pipeline Readiness: The Predictable Pipeline Strategy for Marketing and Sales Teams

whitePaper | December 5, 2022

Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets. That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

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The Modern Marketer’s Guide to ABM

whitePaper | May 31, 2021

In this eBook we will address the evolution of the B2B purchase journey and discuss the fundamentals of starting a successful ABM program in our “Ready-Set-Go” framework. B2B sales and marketing is constantly evolving and adapting to new advances in technology, and following traditional lead generation in the information age is no longer the most efficient approach to generating pipeline. ABM prioritizes quality over quantity, so sales and marketing can allocate more resources and time on high-fit, high-intent target accounts. When buyers show interest in your product early in the purchase journey, account-based technology can put these signals right at the fingertips of your marketing and sales organizations.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

whitePaper | December 23, 2022

Selling or marketing to someone you have limited insights on is like trying to hit a piñata blindfolded. You have a general idea of where it is, but without knowing its exact whereabouts, you’re taking swings in the dark, and more often than not—you’ll miss your target. Gaps in buyer insights—pain points, account needs, and goals—are a huge issue for accountbased marketing (ABM) teams looking to deepen relationships with existing customers and target high-value prospects. Personalization lives at the core of ABM, and yet, personalization at scale toward target accounts (35 percent) and developing targeted content for accounts and personas (30 percent) are in the top five ABM challenges, according to Demand Gen Report.

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Agile Account-Based Growth

whitePaper | August 31, 2022

We know you: you’re a business leader, a Rev-Ops practitioner, an innovator, and most importantly, a driven individual who is passionate about doing whatever it takes to get your organization to succeed. But what if we told you there’s still a missing piece to the puzzle? ...What if we told you that there’s still one thing that would positively transform the curve of your growth?

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Spotlight

Stein IAS

Stein IAS is the Post-Modern B2B Marketing Agency. With strategic locations across the Americas, EMEA and APAC, Stein IAS helps top B2B brands become the most important in their markets with a unique approach that blends cutting-edge marketing and consumer technologies with creative, emotionally-driven experiences across the buyer journey. Stein IAS works with such brands as ABB, BP Castrol, Boeing, ETS, HSBC, Ingredion, Oracle, Nuix, Sylvania, Tetra Pak, Trelleberg, UL and Veritas. Stein IAS was named 2017 “Agency of the Year” by the Business Marketing Association, as it was in 2016, 2015, 2013, 2012 and 2011.

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