Create Demand Through Video Marketing

whitePaper | August 16, 2022

Our “State of the Buyer Report: Future of Work Edition” illustrates how marketers can leverage data to develop a better ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. It examines five topic areas impacting purchase decisions surrounding today’s hybrid workforce—cloud infrastructure, hybrid work, enterprise networking, artificial intelligence (AI), and cybersecurity—, and provides actionable takeaways for marketers to reach the buying centers that are researching and actively engaging with relevant content and advertising.

whitePaper | March 23, 2023

Here’s the simple truth we’ll be exploring in detail in this white paper: if you work for a company, you’re already in the business of behavior. That’s because if your business is going to prosper, you’re going to need to influence behavior. Your own, your people… and your customers. Whether it’s choosing a service provider, completing a purchase journey or opting for self-service rather than making a call, customers constantly make choices about how to interact with businesses. And as the world becomes more digital and remote, your behavior – and the choices that you and your customers make as a result – become more important than ever.

whitePaper | July 1, 2023

As we mentioned, today’s B2B buying committees can be composed of dozens of different roles spread across a business, and they typically have different objectives in mind. The CTO might be trying to determine how well a SaaS solution fits with their current tools and infrastructure, while the CFO may be focusing more on cost management and financial stability. Regardless of how well (or poorly) all of these different roles communicate with each other, they all do one thing when considering a new marketing technology solution: Research.

whitePaper | January 10, 2023

Today’s B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time a buyer fills out a contact form from your website, they are likely in the final stages of their decision-making process.

whitePaper | November 10, 2022

No matter where your software or SaaS business finds itself in the current cycle, buyer intent intelligence can help you navigate unknowns and better position your teams and business for future success. In unpredictable business cycles such as the COVID-19 global pandemic or the introduction of new data privacy legislation such as GDPR or the CCPA, sales and marketing teams may find themselves overwhelmed by leads for products and services that are in high demand, or they may struggle with a complete drop-off in business with no leads hitting their funnel at all. To achieve optimal performance and maximize campaign outcomes, marketing organizations increasingly turn to third-party intent data as a key resource to assist with revenue generation, customer retention and growth.

whitePaper | December 23, 2022

Selling or marketing to someone you have limited insights on is like trying to hit a piñata blindfolded. You have a general idea of where it is, but without knowing its exact whereabouts, you’re taking swings in the dark, and more often than not—you’ll miss your target. Gaps in buyer insights—pain points, account needs, and goals—are a huge issue for accountbased marketing (ABM) teams looking to deepen relationships with existing customers and target high-value prospects. Personalization lives at the core of ABM, and yet, personalization at scale toward target accounts (35 percent) and developing targeted content for accounts and personas (30 percent) are in the top five ABM challenges, according to Demand Gen Report.