Account Based Data

Data Driven Advertising - Navigating to a future with First-Party Only Advertising

January 3, 2023

Data Driven Advertising
The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

Spotlight

Tribune Content Solutions

Tribune Content Solutions is a leader in producing content. We’re proud of our Tribune heritage and our unique talents. It’s how we think. Because of this, we create content and strategies our competitors can only dream about. Although content is at our core, many of our clients use Content Solutions in combination with our other products and services: Digital Strategy, Website Development and Design, Paid Traffic (PPC), Search Engine Optimization (SEO), Social Media Management, Custom Content, Email Newsletters and Content Distribution. If you need a smart digital strategy that delivers on your goals and grows your business, we’d be delighted to hear your story. We’ll listen, and our expert team will leverage all of our assets and resources to devise the right plan for your business.

OTHER WHITEPAPERS
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How to Optimize Your ABM Strategy with Intent Data

whitePaper | January 10, 2023

Today’s B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time a buyer fills out a contact form from your website, they are likely in the final stages of their decision-making process.

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AI and Sales Trends for 2023 and Beyond

whitePaper | January 27, 2023

97% of sales leaders and sales operations pros already believe that AI gives reps more time to sell.1 However, giving reps more time back through automation is just the beginning. AI also provides a means of augmenting human intelligence, so salespeople can finally exceed the expectations of today’s most demanding buyers. This report provides a window into how the right AI-powered sales solutions will empower companies to, at last, fix a broken B2B sales process.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

whitePaper | December 19, 2022

At the peak of the pandemic, businesses struggled to navigate the disruptions and upheavals of COVID-19. Now they’re trying to figure out what to do next as they emerge from the chaos. Who better to lead the business recovery charge than marketing? According to Deloitte, “marketing budgets as a percentage of overall budgets have risen to 11.8%, resetting to pre-pandemic levels.” Additionally, yearly marketing spending is breaking records in areas including brand building, customer relationship management, and traditional advertising.

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Marketing Operations: A Data-Driven Activation Guide

whitePaper | March 1, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? What are their most prominent pain points? Where are they looking to invest in the year ahead? In this report, discover key insights guiding MarTech vendors in their strive to capture demand in a changing market.

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Building Reliable Revenue Streams: How the Most Successful Demand Generation Teams Do It

whitePaper | August 31, 2022

This whitepaper assembles key perspectives and insights culled from our interviews with marketing leaders who have charted a steady course through the choppy waters created when decision-making is placed in the hands of corporate buying committees. Find out what digital demand generation strategies are employed by marketers of enterprise technology solutions who are charged with attracting a steady supply of qualified leads to be processed by their respective sales teams. We found that effective execution of some basic building blocks is essential to advancing and contending to be an “expert” marketing operation.

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ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape

whitePaper | September 12, 2022

With face-to-face touchpoints being replaced by virtual interactions, learn how to succeed in this new landscape. B2B marketers need to scale up ABM 1.0 principles to generate more revenue from a larger number of target accounts. In this white paper, ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape, we discuss how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need.

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Spotlight

Tribune Content Solutions

Tribune Content Solutions is a leader in producing content. We’re proud of our Tribune heritage and our unique talents. It’s how we think. Because of this, we create content and strategies our competitors can only dream about. Although content is at our core, many of our clients use Content Solutions in combination with our other products and services: Digital Strategy, Website Development and Design, Paid Traffic (PPC), Search Engine Optimization (SEO), Social Media Management, Custom Content, Email Newsletters and Content Distribution. If you need a smart digital strategy that delivers on your goals and grows your business, we’d be delighted to hear your story. We’ll listen, and our expert team will leverage all of our assets and resources to devise the right plan for your business.

Events