Data-Driven Demand Generation and Reporting Accelerates Revenue Growth for GuideSpark

GuideSpark is a fast-growing company with a huge target market. The company delivers employee engagement and communications video solutions across all industries for common human resource communication needs such as onboarding, benefits, compliance, 401(k) information, financial wellness, and more. GuideSpark helps companies move from communicating complex HR topics via seminars or lunch meetings, to communicating that information using customized easy-to-consume videos. The market opportunity is significant since virtually every company has a need for more efficient employee communications.

Spotlight

BDA Partnership

Founded in 2008 with 5 offices and 100+ professionals, BDA has established its authority in Marketing and Sales solutions in the Asia Pacific. BDA is dedicated to helping our clients build a sustainable and integrated demand generation model and as a professional Marketing & Sales Solutions Agency, our key competency is in helping close the gap between marketing and sales. The BDA Team achieves this through the integration of Content, Telemarketing, Social Media, Leads, Data, CRM & Marketing Software to help clients manage leads, drive pipeline value and velocity and maximise ROI. Our expertise is derived from our years of experience generating demand and revenue in highly competitive countries within the Asia Pacific, including Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Japan.

OTHER WHITEPAPERS
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Making insight intelligent for ABM

whitePaper | July 13, 2021

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed. Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM. Inside we'll cover: The need, the landscape and the opportunity for insight in 2021 How to build an insight-first program How to create the right structure and processes for success, and establish robust measurement The insight you should leverage to drive business outcomes Five typical use cases: examples of the types of insight used to drive tangible outcomes in ABM

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Why ABM-i Is The Next Wave For B2B Companies

whitePaper | April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers. This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn: 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers; How to use technology, data and analytics to build a scalable, yet personal outreach plan; and Real-world examples of effective ABM-i programs from leaders across industries.

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Your B2B Sales & Marketing Flywheel

whitePaper | June 4, 2021

For B2B industrial and technical companies embracing modern marketing practices, we view the website as your most important marketing asset and lead generation tool. We’ve also said a great website can be like adding a few more people to your company’s sales team. The challenge, however, is to fine tune your website and other digital marketing strategies to provide a stream of marketing qualified leads. And, at the same time, establishing disciplined processes to promptly follow up on each lead. The role of marketing, including how marketing works with sales within B2B companies, has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles. And according to Aberdeen Group, sales and marketing alignment can lead to a 32% increase in year-over-year growth.

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How Content Distribution Enhances Data Clean-Up Efforts

whitePaper | May 14, 2021

A lead generation campaign presents exciting opportunities for a company pursuing growth, but erroneous data can produce disappointing results or worse: high cost with little to no return on investment. Cleansing your data is a necessary phase step, but is not a “one and done” activity. Read the whitepaper to learn how leveraging a data provider and your own content distribution efforts can help you not only reach your audience but keep your data accurate at the same time.

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How to Win Market Share with a Customer-Centric Lens

whitePaper | May 18, 2021

For B2B sales and marketing teams, competitive analysis is a foundational process that reinforces and clarifies business cases or campaign roadmaps by identifying gaps and potential differentiators. A competitive analysis has become essential to developing and identifying a winning strategy for growth and success—essential when, on average, a business can have 25 direct competitors. In the traditional sense, this would equate to an analysis of competitors, their products, and their messaging. But does that serve the purpose of identifying competitive gaps, or the ultimate goal of winning market share through displacement? Effective competitive displacement and competitive analysis need to be customer-centric above all else.

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The Modern Marketer’s Guide to ABM

whitePaper | May 31, 2021

In this eBook we will address the evolution of the B2B purchase journey and discuss the fundamentals of starting a successful ABM program in our “Ready-Set-Go” framework. B2B sales and marketing is constantly evolving and adapting to new advances in technology, and following traditional lead generation in the information age is no longer the most efficient approach to generating pipeline. ABM prioritizes quality over quantity, so sales and marketing can allocate more resources and time on high-fit, high-intent target accounts. When buyers show interest in your product early in the purchase journey, account-based technology can put these signals right at the fingertips of your marketing and sales organizations.

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Spotlight

BDA Partnership

Founded in 2008 with 5 offices and 100+ professionals, BDA has established its authority in Marketing and Sales solutions in the Asia Pacific. BDA is dedicated to helping our clients build a sustainable and integrated demand generation model and as a professional Marketing & Sales Solutions Agency, our key competency is in helping close the gap between marketing and sales. The BDA Team achieves this through the integration of Content, Telemarketing, Social Media, Leads, Data, CRM & Marketing Software to help clients manage leads, drive pipeline value and velocity and maximise ROI. Our expertise is derived from our years of experience generating demand and revenue in highly competitive countries within the Asia Pacific, including Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Japan.

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