Home > Resources > Whitepapers > Demand Generation - CEB

Demand Generation - CEB

As a demand generation manager, you are the guardian of disruption in the 57%. The average B2B customer is 57% of the way through the purchase decision before they meaningfully engage sales reps. In that time, they are learning about their problem, what constitutes the solution, and suppliers who can offer that solution. If that learning does not get disrupted, it inevitably means price based competition—and commoditization—for you. You are in the best position—with your left-brain chops and right-brain savvy...

Spotlight

Banner Corporation

At Banner, we have been planning media activity for over 25 years. From strategy and insights, planning and implementation, optimisation, campaign management and reporting, our attention to detail is second to none. We have experience covering advanced online campaigns, elaborate out of home placements, mobile and print targeting in emerging markets, in depth demand generation campaigns tracking through the sales funnel and more. We work with and have access to advanced technology but can just as easily work with your systems, specific planning requirements and reporting templates. We are here to make your life easier and most importantly, help you reach your marketing objectives. We’re also part of WPP and the Y&R brands network network, giving us access to specialist capabilities the world over – and access to the full buying power of Group M, with a wide range of services, research and planning tools.

OTHER WHITEPAPERS

Using measurement to optimize ABM impact

whitePaper | July 14, 2021

Built on evidence-based research from some of our partners, including ITSMA, we present insightful analysis and practical steps you can implement in your organization to take any ABM program to the next level through better measurement. Built for ABM-ers, our guide outlines the best approaches to implement an ABM measurement framework and communicate your ABM strategy and results from the C-suite down. Inside we'll cover: The necessary framework for ABM measurement - "The Three R's" How to apply the The Three R's to different ABM programs How to measure effectively across Organizational Alignment, Data & Analytics and Systems & Tools How to develop an ABM measurement dashboard How to scale ABM through better measurement

2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

whitePaper | June 5, 2022

The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains.

Marketing Operations: A Data-Driven Activation Guide

whitePaper | March 1, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? What are their most prominent pain points? Where are they looking to invest in the year ahead? In this report, discover key insights guiding MarTech vendors in their strive to capture demand in a changing market.

CX Trends, Challenges, & Opportunities

whitePaper | June 30, 2022

Brands can continue talking about customer centricity. They can continue exploring new digital options and workflow models. As far as today’s consumers are concerned, brands still have considerable work to do. What ultimately matters, however, is whether these mindsets and strategies are leading to better, more frictionless, more personalized experiences across all channels. In this report you will learn where are brands going wrong and what opportunities do they have to turn customer centricity into a reality.

Lead Generation and Management for SMB Sales & Marketing

whitePaper | January 1, 2021

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

The Essential Intent Data Guide

whitePaper | June 1, 2022

Find out how Intent data strengthens the foundation of your marketing and sales strategy by reading the essential Intent data guide. In this guide, you'll also find answers to the important questions about Intent data, like What exactly is Intent data, and what are the different types of it? Why should I be paying attention to Intent data? How can I start using Intent data today? How does Intent data accelerate B2B growth and drive ROI?

Demand Generation - CEB