FACEBOOK VIDEO ADS DOMINATE User Acquisition and Deposit Rates for Major Strategy App

To reach the developer’s campaign goals, Taptica manually launched automated Facebook campaigns across their three primary focus markets. Campaigns were run on Facebook exclusively, utilizing Lookalike Audience targeting and a variety of image and video ads to reach the most diverse range of relevant users possible. Taptica’s social ad tech also allowed for real-time control of campaign trajectory and optimization, as it automatically analyzed individual ad performance to boost high performers, and cut low performers at the source. Additionally, this technology proved critical in undertaking the precision A/B testing necessary to pinpoint the exceptionally high user engagement rates generated by their video ad inventory. Further in-depth analysis of these ads confirmed that video creative with a focus on user experience consistently generated the highest impact across campaigns. These videos brought the gaming experience to life, highlighting real in-app action and simulated user profiles on the backdrop of Android and iOS devices. These kinds of video ads performed extremely well among the developer’s audiences across their key market areas, ultimately boosting conversion rates more than 4X higher than comparable still image ads.

Spotlight

Weidert Group

Weidert Group, founded in 1980, is an inbound marketing agency for complex industries and a Platinum HubSpot partner. Our team provides all components of an effective inbound marketing effort, including strategy and planning, web design, search engine optimization (SEO), content strategy and development, social media promotion, lead nurturing, and inbound program management. Clients represent primarily business-to-business organizations in equipment & machinery manufacturing, financial services, insurance, A/E/C industrial services, industrial distribution, and other industries.

OTHER WHITEPAPERS
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Lead Generation and Management for SMB Sales & Marketing

whitePaper | January 1, 2021

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

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How to Win Market Share with a Customer-Centric Lens

whitePaper | May 18, 2021

For B2B sales and marketing teams, competitive analysis is a foundational process that reinforces and clarifies business cases or campaign roadmaps by identifying gaps and potential differentiators. A competitive analysis has become essential to developing and identifying a winning strategy for growth and success—essential when, on average, a business can have 25 direct competitors. In the traditional sense, this would equate to an analysis of competitors, their products, and their messaging. But does that serve the purpose of identifying competitive gaps, or the ultimate goal of winning market share through displacement? Effective competitive displacement and competitive analysis need to be customer-centric above all else.

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COLLABORATIVE ABM: BEYOND SALES & MARKETING ALIGNMENT

whitePaper | November 20, 2019

As we asserted in our recent white paper, Humanizing the Account Based Marketing Experience, marketing/sales duo that don’t respect each other can torpedo even the best Account Based Marketing (ABM) program. While many of today’s account based marketing and sales strategies are powered by technology and AI, the human element (knowing who your customers and prospects are at a deep level) is critical.

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Why Account Insights are the Missing Link in ABM Success

whitePaper | January 27, 2022

ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — generating insights into account activities are the missing link. The challenge lies in figuring out which points of information are most relevant to your prospect and crafting a plan to fully leverage them to drive engagement. Enterprise buyers are increasingly protective of their time, while a potential vendor that still expects the luxury of a lengthy introduction and a recounting of what challenges stand in the way of the organization’s progress is unlikely to move the relationship forward.

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How Content Distribution Enhances Data Clean-Up Efforts

whitePaper | May 14, 2021

A lead generation campaign presents exciting opportunities for a company pursuing growth, but erroneous data can produce disappointing results or worse: high cost with little to no return on investment. Cleansing your data is a necessary phase step, but is not a “one and done” activity. Read the whitepaper to learn how leveraging a data provider and your own content distribution efforts can help you not only reach your audience but keep your data accurate at the same time.

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Why ABM-i Is The Next Wave For B2B Companies

whitePaper | April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers. This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn: 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers; How to use technology, data and analytics to build a scalable, yet personal outreach plan; and Real-world examples of effective ABM-i programs from leaders across industries.

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Spotlight

Weidert Group

Weidert Group, founded in 1980, is an inbound marketing agency for complex industries and a Platinum HubSpot partner. Our team provides all components of an effective inbound marketing effort, including strategy and planning, web design, search engine optimization (SEO), content strategy and development, social media promotion, lead nurturing, and inbound program management. Clients represent primarily business-to-business organizations in equipment & machinery manufacturing, financial services, insurance, A/E/C industrial services, industrial distribution, and other industries.

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