Account Based Data

Go-to-Market Data Integration Playbook

November 20, 2022

Go-to-Market Data Integration Playbook
As buyer shift their expectations and behaviors in response to a “digital first” world, businesses need to accelerate their digital transformations to keep up. Marketers and Revenue Operations have taken prominent roles in driving this transformation and are under increasing pressure to deliver maximum impact with every investment.

Spotlight

MarketOne International

Our Digital Marketing practice creates high-performing websites and communications programs that use insight and automation to make every customer interaction as personal, pleasurable and persuasive as possible. With over 300 experienced business development reps across seven regional hubs, our Teleservices team engages buyers at the right time and in the right way. Over the phone, or online via a chat window, it takes a real conversation to close. Our Lead Management Consulting and Reporting teams put the systems and processes in place to manage and measure lead flow across your marketing and sales funnel. Building reports from multiple data sources to enable accurate attribution and close that pesky loop. As an Oracle Marketing Cloud and Salesforce partner, our Marketing Technology practice can handle the techie stuff like CRM optimization, API integrations and database development, or provide ongoing managed services as an extension of your team. MarketOne's Data practice ensures th

OTHER WHITEPAPERS
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How Marketing Operations Can Make the Most of a Multi-Channel MarTech Stack

whitePaper | September 27, 2022

Marketing Operation Professionals (MOps) are often the unsung hero overseeing the function of your MarTech stack ( marketing technology). Chances are, you already have invested in the tools necessary to ABMify it. But the real challenge is how your MarTech stack comes together to create one killer marketing operations strategy. In this guide we'll show you: Real customer examples and insights into how others approach MarTech in a way that works for them Examples of plays you can orchestrate when your multi-channel ABM stack is at its best Frameworks to design a stack that stacks up and simplifies Marketing Operations Why you need a way to integrate it all (and how to do it quickly)

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How to Go to Market Confidently in 2023, Using Company Surge

whitePaper | July 1, 2023

As we mentioned, today’s B2B buying committees can be composed of dozens of different roles spread across a business, and they typically have different objectives in mind. The CTO might be trying to determine how well a SaaS solution fits with their current tools and infrastructure, while the CFO may be focusing more on cost management and financial stability. Regardless of how well (or poorly) all of these different roles communicate with each other, they all do one thing when considering a new marketing technology solution: Research.

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4 Common Intent Data Mistakes (And How To Avoid Them)

whitePaper | June 27, 2022

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There’s a false belief that Intent data is a silver bullet, alleged to solve any and all marketing woes. But in reality, many organizations are barely scraping the surface of how Intent data can benefit them and, more importantly, their bottom line.

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Ignite Your ABX - Winning With Today’s B2B Customers

whitePaper | August 4, 2022

Buyers are influenced by brands they know. By leaning into the entire customer journey, B2B brands can start to think beyond lead-based strategies with account-based experiences (ABX). Delivering account-based experiences (ABX) helps you find and keep customers by staying active in the market and nurturing meaningful account relationships. Learn what successful account-based experiences look like and how to get started on a full-funnel, always-on ABX approach. You’ll discover: Why brand building creates more value than sales activation Key differences among account-based targeting, marketing, and experience Tips on how to implement ABX strategically, one ecosystem at a time How to align your go-to-market teams and accelerate revenue

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Account-Based Strategies In Europe

whitePaper | September 2, 2022

According to Christian Weiss, director ABM EMEA at Autodesk, Germany languishes behind English-speaking countries when it comes to account-based maturity, often due to their reluctance to be the first to try something new. “Germans aren’t always keen on trying and testing from scratch and have a tendency to overthink,” he says. “While other cultures might try new approaches and technologies and fail, at least they’ve tried it. And this is a huge aspect of making account-based principles work. It requires deep change across culture, people and technology – and this isn’t always a good fit for people who are hesitant to embrace change, which isn’t traditionally part of a German’s DNA.”

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The Marketer’s Roadmap To Mature Omnichannel Account-Based Experiences

whitePaper | June 10, 2022

Responsive buyer experiences and relevant content across channels have always been the top criteria for mature, highperforming, omnichannel account-based orchestrations. But much of today’s conversation revolves around linear, top-down campaigns, where the target account is placed in a marketing or sales play, operating within a siloed platform throughout the buyer’s journey. The result is often antithetical to the desired buyer “experience.” Operating without the necessary data management, intent, prediction, and consistent personalization, these platforms cannot deliver high-performing orchestration simply by slapping a new name on the same old ABM technology. In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve.

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Spotlight

MarketOne International

Our Digital Marketing practice creates high-performing websites and communications programs that use insight and automation to make every customer interaction as personal, pleasurable and persuasive as possible. With over 300 experienced business development reps across seven regional hubs, our Teleservices team engages buyers at the right time and in the right way. Over the phone, or online via a chat window, it takes a real conversation to close. Our Lead Management Consulting and Reporting teams put the systems and processes in place to manage and measure lead flow across your marketing and sales funnel. Building reports from multiple data sources to enable accurate attribution and close that pesky loop. As an Oracle Marketing Cloud and Salesforce partner, our Marketing Technology practice can handle the techie stuff like CRM optimization, API integrations and database development, or provide ongoing managed services as an extension of your team. MarketOne's Data practice ensures th

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