High Performance ABM Capabilities – The Proven Account- Based Marketing Framework

Demand Metric has researched the practice of Account-Based Marketing (ABM) for nearly two years. Like other analyst firms, Demand Metric has established that the adoption of ABM is occurring at a rapid rate and awareness is very high. While not all B2B organizations have an ABM program deployed, almost all either have a distinct plan to deploy one in the near future or are considering it. The adoption of ABM is secure and the practice holds a solid place in the future of B2B marketing strategies. Through this impressive adoption of ABM, the critical question has now shifted to understand how ABM is best implemented. To define how to shift this proven interest and adoption to real marketing performance, are there best practices and maturity milestones that lead to a greater revenue impact? Is simply including ABM in the marketing technology stack enough to ensure its success?

Spotlight

Audienz Marketing

At Audienz, we develop blockbuster marketing campaigns and content for technology B2B. We help you captivate your audience and accelerate results in the age of diminishing attention spans. For technology B2B marketing and sales professionals seeking to maximize the effectiveness of their initiatives, Audienz provides a welcome alternative to traditional marketing agencies: 1. Marketing content that resonates 2. Blockbuster channel campaigns 3. Sales collateral that closes the deal.

OTHER WHITEPAPERS
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Marketing attribution for the revenue-driven marketer

whitePaper | September 30, 2022

Life as a SaaS marketer (and a person) in 2022 feels uncertain, to say the least. An ongoing pandemic, talks of a possible recession, and tech companies laying off more than 24,000 employees in the first half of this year means it is definitely not business as usual. Operating with reduced headcount and budgets, marketers are facing increasing pressure to tie activity directly to revenue. Enter marketing attribution, a key pillar of revenue-driven marketing. Attribution enables marketing teams to track the effectiveness of their programs and showcase their impact on the business.

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CX Trends, Challenges, & Opportunities

whitePaper | June 30, 2022

Brands can continue talking about customer centricity. They can continue exploring new digital options and workflow models. As far as today’s consumers are concerned, brands still have considerable work to do. What ultimately matters, however, is whether these mindsets and strategies are leading to better, more frictionless, more personalized experiences across all channels. In this report you will learn where are brands going wrong and what opportunities do they have to turn customer centricity into a reality.

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2020 MARKETING OUTLOOK

whitePaper | December 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

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Ignite Your ABX - Winning With Today’s B2B Customers

whitePaper | August 4, 2022

Buyers are influenced by brands they know. By leaning into the entire customer journey, B2B brands can start to think beyond lead-based strategies with account-based experiences (ABX). Delivering account-based experiences (ABX) helps you find and keep customers by staying active in the market and nurturing meaningful account relationships. Learn what successful account-based experiences look like and how to get started on a full-funnel, always-on ABX approach. You’ll discover: Why brand building creates more value than sales activation Key differences among account-based targeting, marketing, and experience Tips on how to implement ABX strategically, one ecosystem at a time How to align your go-to-market teams and accelerate revenue

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2022 G2 Software Buyer Behavior Report

whitePaper | December 21, 2022

The B2B technology world is built on a foundation of trust. A glut of software options and a lack of credible content in a perpetual buying cycle of increasing complexity make building trust with buyers more difficult than ever. G2’s 2022 Software Buyer Behavior Report illustrates the crisis of trust in the market today and the avenues through which sellers can empower a diverse slate of buyers with the information they need.

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Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts

whitePaper | September 1, 2022

This paper focuses on the value of clean data and what it means for business development and the potential for increased profits when clean data is enhanced with intent data and fit. A report from the Royal Mail found that 34% of marketers don’t recognize the impact of poor data on their bottom line. It also estimates that approximately 6% of a company’s annual revenue is lost through the use of poor data.

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Spotlight

Audienz Marketing

At Audienz, we develop blockbuster marketing campaigns and content for technology B2B. We help you captivate your audience and accelerate results in the age of diminishing attention spans. For technology B2B marketing and sales professionals seeking to maximize the effectiveness of their initiatives, Audienz provides a welcome alternative to traditional marketing agencies: 1. Marketing content that resonates 2. Blockbuster channel campaigns 3. Sales collateral that closes the deal.

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