Account Based Execution

How Does Your Sales Development Program Measure Up?

September 20, 2022

Sales Development Program
As technology markets have become increasingly competitive over the last several years, companies have had to increase their prospecting capabilities to deliver new growth. Marketing-led demand generation has not done nearly enough to provide necessary pipeline coverage. New technology has massively increased the outreach capabilities of sales development teams and along with it, increased pressure from investors has been exerted on these teams to make up the difference with ever-increasing activity levels.

Spotlight

The Vanella Group, Inc.

The Vanella Group, Inc. VanellaGroup.com is the creator of Telesales 2.0® and brings an extended capability outsourced B2B teleservice and telemarketing solution focused on enterprise technology providers. Our programs deliver results 5x above industry standards (DMA Report.) With deep expertise navigating through today’s B2B selling landscape to deliver revenue, we build real relationships with prospects, get real-time actionable sales intelligence, and make sure your reps are in the "right place at the right time"? to close the deal.

OTHER WHITEPAPERS
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The B2B CFO’s Guide to Revenue Forecasting and Efficient Growth

whitePaper | March 9, 2023

When the economy falters, buyer behavior changes. But the key questions CFOs always ask are: By how much? And how much will it affect the sales pipeline, the lifeblood of the business? To maintain a healthy balance sheet, it’s critical for CFOs to get those answers right. And that’s where things get tricky. When CFOs trim budgets with a too-heavy hand, they can cripple the business’ future growth. Conversely, if they don’t trim enough, the business can bleed out.

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8 Ways Teams Use Data-as-a-Service to Drive Go-ToMarket Success

whitePaper | December 10, 2022

Almost a decade ago, McKinsey Global Institute found that data-driven organizations are not only 23 times more likely to acquire customers, but also six times as likely to retain customers, and 19 times more profitable than their competitors. Yet in 2021, NewVantage Partners found that “only 24% of organizations are data-driven.” With the velocity, volume, and variety of data, it is not easy to go from data to insights to action. Organizations struggle with bad data, siloed data, and multiple versions of the truth. No longer is it about having enough data, the focus is on having the right data and knowing what to do with it once you do.

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Increase Demand Gen Results With These 5 Tactics

whitePaper | January 5, 2023

Demand Generation within B2B organisations has progressed in recent years, both innovatively and intuitively. Whether it’s embracing and adopting maturing predictive technologies and ABM methodologies or macro factors, including Covid, that forced a complete focus on digital engagement, marketers have had to respond instantaneously, researching, and activating digital approaches that ensure demand generation continuity and growth.

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How AI is Transforming Marketing

whitePaper | January 5, 2023

The B2B buyer’s journey is growing increasingly complex. At the same time, marketing is getting a bigger seat at the executive table with record-high technology budgets that are expected to surpass those of CIOs this year. To top off this added complexity and growing accountability, buzzed-about advances in data analytics have stakeholders assuming marketing can seamlessly report on the evolving landscape in which they operate.

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The State of Marketing Operations Talent: 2022

whitePaper | September 15, 2022

Marketing operations leaders can feel it: MOPs is facing a talent crisis. It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense. To better understand this fast-changing landscape, Highway Education and Demandbase set out to uncover what the MOPs industry is up against and to provide guidance to its leaders. The result was the State of MOPs Talent study.

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How to nudge your CX and transform your business

whitePaper | March 23, 2023

Here’s the simple truth we’ll be exploring in detail in this white paper: if you work for a company, you’re already in the business of behavior. That’s because if your business is going to prosper, you’re going to need to influence behavior. Your own, your people… and your customers. Whether it’s choosing a service provider, completing a purchase journey or opting for self-service rather than making a call, customers constantly make choices about how to interact with businesses. And as the world becomes more digital and remote, your behavior – and the choices that you and your customers make as a result – become more important than ever.

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Spotlight

The Vanella Group, Inc.

The Vanella Group, Inc. VanellaGroup.com is the creator of Telesales 2.0® and brings an extended capability outsourced B2B teleservice and telemarketing solution focused on enterprise technology providers. Our programs deliver results 5x above industry standards (DMA Report.) With deep expertise navigating through today’s B2B selling landscape to deliver revenue, we build real relationships with prospects, get real-time actionable sales intelligence, and make sure your reps are in the "right place at the right time"? to close the deal.

Events