How to make demand generation work harder for you

Engagement with the empowered B2B buyer demands a fundamental change in philosophy. As opposed to a fixation with short-term goals, Sales and Marketing must work together to develop a long-term strategic approach that unites disparate marketing technologies and builds enduring relationships with prospects through to them becoming customers. This is what McRae&Co defines as Demand Generation.

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Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

OTHER WHITEPAPERS
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Introduction to Integrated Marketing: Lead Nurturing

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Lead nurturing is the process B2B marketers use to build relationships with these prospects – even when they’re not yet ready to buy – in order to win their business when they are ready to buy. Your job as a marketer is to give these prospects the information they need to make a buying decision, to keep your brand front-and-center during this period, and to be there when they’re finally ready to commit.

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Hyper-Targeted Display Campaigns Reaching the Most Qualified Consumers

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Given the level of market saturation, advertisers need to focus on strategies that get their message in front of specific audiences. Digital platforms don't have the advertising limitations of a traditional medium like billboards…

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Data-Driven Demand Generation and Reporting Accelerates Revenue Growth for GuideSpark

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GuideSpark is a fast-growing company with a huge target market. The company delivers employee engagement and communications video solutions across all industries for common human resource communication needs such as onboarding, benefits, compliance, 401(k) information, financial wellness, and more. GuideSpark helps companies move from communicating complex HR topics via seminars or lunch meetings, to communicating that information using customized easy-to-consume videos. The market opportunity is significant since virtually every company has a need for more efficient employee communications.

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How To Solve The B2B Data Quality Crisis

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The challenges of data quality are widely recognized. They will only get worse as business data getsmore complicated and businesses evolve more rapidly.The Network of Record is a continuously-updateddatabase of company and contact information constructed from multiple sources including publicdata, commercial vendors and sales and marketing interaction records from participating Radius clients.

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Six Tips for Increased PPC Engagement

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The Goals of campaign should be clearly defined before diving into creation. Are going for awareness or conversion ? your audience, timing, and bids should be planned to complement your goals and your measurement should always keep those goals in mind.

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The Secret to Intent-Based Marketing

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Google employs intent-based marketing with every single search conducted – more than 2 million times per minute, in fact. After all, what you search speaks volumes about your wants, needs and intentions. That’s great for Google, who generates billions of dollars in ad revenues, but what about you? To date, intent-based marketing for the rest of us has been about ad targeting based on anonymous user behavior. Visitors reveal their interests through the sites they frequent and the pages they view (providing “intent signals”), and then marketers target them with ads around the web. This is proving to be an effective and increasingly popular digital marketing tactic, but it requires you to rely on third-party data, tracking methods and advertising options. What if you could use the insights gained from observing the behavior of your own visitors and users, on your own site or in your own app?

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Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

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