Buyer Intent Data

How to Optimize Your ABM Strategy with Intent Data

January 10, 2023

ABM Strategy with Intent Data
Today’s B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time a buyer fills out a contact form from your website, they are likely in the final stages of their decision-making process.

Spotlight

Media Forty Two

Media Forty Two is a specialist B2B consultancy and media buyer. We specialise in all channels with a particular focus on events and performance marketing. B2B is still running a few years behind the consumer market both in terms of transparency and marketing effectiveness. Technologies are driving a market where people and processes haven't yet had the chance to catch up.

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The Essential Intent Data Guide

whitePaper | June 1, 2022

Find out how Intent data strengthens the foundation of your marketing and sales strategy by reading the essential Intent data guide. In this guide, you'll also find answers to the important questions about Intent data, like What exactly is Intent data, and what are the different types of it? Why should I be paying attention to Intent data? How can I start using Intent data today? How does Intent data accelerate B2B growth and drive ROI?

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

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State of the Buyer Report: Future of Work Edition

whitePaper | August 16, 2022

Our “State of the Buyer Report: Future of Work Edition” illustrates how marketers can leverage data to develop a better ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. It examines five topic areas impacting purchase decisions surrounding today’s hybrid workforce—cloud infrastructure, hybrid work, enterprise networking, artificial intelligence (AI), and cybersecurity—, and provides actionable takeaways for marketers to reach the buying centers that are researching and actively engaging with relevant content and advertising.

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How to Win Market Share with a Customer-Centric Lens

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Spotlight

Media Forty Two

Media Forty Two is a specialist B2B consultancy and media buyer. We specialise in all channels with a particular focus on events and performance marketing. B2B is still running a few years behind the consumer market both in terms of transparency and marketing effectiveness. Technologies are driving a market where people and processes haven't yet had the chance to catch up.

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