How to Win Market Share with a Customer-Centric Lens

whitePaper | June 27, 2022

Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. The insights that matter for ABM can be classified by data type and level of granularity. Choosing the right types of insight depends on the organization’s ABM approach.

whitePaper | December 12, 2022

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

whitePaper | June 4, 2021

For B2B industrial and technical companies embracing modern marketing practices, we view the website as your most important marketing asset and lead generation tool. We’ve also said a great website can be like adding a few more people to your company’s sales team. The challenge, however, is to fine tune your website and other digital marketing strategies to provide a stream of marketing qualified leads. And, at the same time, establishing disciplined processes to promptly follow up on each lead. The role of marketing, including how marketing works with sales within B2B companies, has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles. And according to Aberdeen Group, sales and marketing alignment can lead to a 32% increase in year-over-year growth.

whitePaper | August 23, 2022

Your buyers’ lives, preferences, and expectations have changed. Two-thirds or 67% of buyers prefer remote or digital interactions - and they expect those interactions to be substantive and valuable. They hold your sellers to a high standard. That means the buying experiences of the past - in-person meetings, transactional conversations, and linear sales funnels - no longer deliver. So forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision.

whitePaper | February 4, 2022

Finding new customers is a constant struggle for any business. Whether you’re launching a new product, entering a new market, or even branding your business, you have to get the word out. That’s why you need a GTM strategy. At its core, a go-to-market strategy is an action plan outlining the steps to be taken by a company so it can reach out to the right audience with the right message to grow and brand itself as a company. In a nutshell, it covers everything from product development to customer service, including business strategy.

whitePaper | May 5, 2023

With the latest advancements in technology, businesses can now oversee an entire financial transaction in a minute at the comforts of their offices rather than take a time-consuming trip to the bank. With far-reaching access to mobile technology, things have moved even faster than ever as businesses and entrepreneurs are able to deal with each other at the tip of their fingertips. The rapid evolution of B2B solutions has made it possible to find leads and nurture their interest in a product or service through an automated platform that integrates different marketing channels instantaneously. With such accelerated development of technology, doing business has gotten easier every day. However, this has also meant clients moving at a much faster pace. Instantaneous transactions have become the common thing in ways unimaginable just decades ago that “follow-up delays” has become the biggest deal killer today.