Ignite Your ABX - Winning With Today’s B2B Customers

whitePaper | February 1, 2023

The information you need to target your ideal accounts efficiently is scattered across your systems and processes (or just plain hidden, such as buyer intent). As a result of the broken and incomplete data, your sales and marketing teams have account blindness. They have no choice but to make hunch-based decisions. It doesn’t matter how much training you’ve put them through. They will end up spamming prospects (and maybe even existing clients) because they don’t have the intelligence-based insights to guide them.

whitePaper | December 5, 2022

Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets. That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

whitePaper | June 27, 2022

Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. The insights that matter for ABM can be classified by data type and level of granularity. Choosing the right types of insight depends on the organization’s ABM approach.

whitePaper | January 6, 2023

Since the beginning of B2B marketing as we know it, marketers have struggled with the question of how to get in front of the right prospects at the precise moment they’re ready to buy. For decades, the only solution was to use firmographic data (company size, industry, geographic footprint, etc.) which unfortunately offered no insights into whether the target would be ready to buy today, next quarter, next year, or ever. Things improved somewhat when technographic data came on the scene. By finding out which tools, technologies, and applications a company used, marketers could gain deeper insights into what they buy, how they operate, and what they might be looking to do next.

whitePaper | January 13, 2023

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology. We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

whitePaper | September 27, 2022

Marketing Operation Professionals (MOps) are often the unsung hero overseeing the function of your MarTech stack ( marketing technology). Chances are, you already have invested in the tools necessary to ABMify it. But the real challenge is how your MarTech stack comes together to create one killer marketing operations strategy. In this guide we'll show you: Real customer examples and insights into how others approach MarTech in a way that works for them Examples of plays you can orchestrate when your multi-channel ABM stack is at its best Frameworks to design a stack that stacks up and simplifies Marketing Operations Why you need a way to integrate it all (and how to do it quickly)