ITSMA Account Based Marketing

For companies that want to create sustainable growth and profitability within their most important clients, Account Based Marketing provides a vital strategy. ITSMA’s ABM practice is fueled by a robust methodology, industry best practices, and a solid track record of successful implementations.We take a structured approach to developing and implementing highly customized marketing campaigns for single accounts, prospects, or partnerships

Spotlight

PointClear

Who we serve. Why it matters. PointClear works with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. What our clients have in common are complex sales processes and the need for outbound account-based marketing services that generate high-quality leads for sales. PointClear provides lead generation, lead qualification and lead nurturing. Our teleprospecting associates work closely with our clients’ marketing and sales leaders. They have a range of industry expertise that comes from long experience, giving them a short learning curve when it comes to getting up to speed about the innovative and interesting solutions our clients sell. It’s that combination that gives them the ability to have quality conversations (i.e. unscripted) with prospects.

OTHER WHITEPAPERS
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AI and Sales Trends for 2023 and Beyond

whitePaper | January 27, 2023

97% of sales leaders and sales operations pros already believe that AI gives reps more time to sell.1 However, giving reps more time back through automation is just the beginning. AI also provides a means of augmenting human intelligence, so salespeople can finally exceed the expectations of today’s most demanding buyers. This report provides a window into how the right AI-powered sales solutions will empower companies to, at last, fix a broken B2B sales process.

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Faire croître l’entreprise alimentaire grâce à l’automatisation SAP

whitePaper | December 10, 2022

Fondée à Granby, au Québec, en 1994, Avril se distingue par son service à la clientèle et ses aliments biologiques de haute qualité. Au fil du temps, Avril a ouvert de nouvelles succursales, élargi son offre aux cosmétiques et aliments frais de qualité bistro, et a ouvert un énorme entrepôt de 110 000 pieds carrés. Toutefois, un

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Reclaiming Channel Partners’ Rightful Spot in ABM

whitePaper | November 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help build pipeline, revenue, and partner traction. “Nearly half of its practitioners

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How to build an Enterprise Marketing strategy with B2B Intent data

whitePaper | January 25, 2023

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account. For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

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The Expert’s Guide to Building a GTM Strategy That Works

whitePaper | February 4, 2022

Finding new customers is a constant struggle for any business. Whether you’re launching a new product, entering a new market, or even branding your business, you have to get the word out. That’s why you need a GTM strategy. At its core, a go-to-market strategy is an action plan outlining the steps to be taken by a company so it can reach out to the right audience with the right message to grow and brand itself as a company. In a nutshell, it covers everything from product development to customer service, including business strategy.

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Smarter Go-To-Market Powered By Account Intelligence

whitePaper | February 1, 2023

The information you need to target your ideal accounts efficiently is scattered across your systems and processes (or just plain hidden, such as buyer intent). As a result of the broken and incomplete data, your sales and marketing teams have account blindness. They have no choice but to make hunch-based decisions. It doesn’t matter how much training you’ve put them through. They will end up spamming prospects (and maybe even existing clients) because they don’t have the intelligence-based insights to guide them.

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Spotlight

PointClear

Who we serve. Why it matters. PointClear works with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. What our clients have in common are complex sales processes and the need for outbound account-based marketing services that generate high-quality leads for sales. PointClear provides lead generation, lead qualification and lead nurturing. Our teleprospecting associates work closely with our clients’ marketing and sales leaders. They have a range of industry expertise that comes from long experience, giving them a short learning curve when it comes to getting up to speed about the innovative and interesting solutions our clients sell. It’s that combination that gives them the ability to have quality conversations (i.e. unscripted) with prospects.

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