ITSMA Account Based Marketing

For companies that want to create sustainable growth and profitability within their most important clients, Account Based Marketing provides a vital strategy. ITSMA’s ABM practice is fueled by a robust methodology, industry best practices, and a solid track record of successful implementations.We take a structured approach to developing and implementing highly customized marketing campaigns for single accounts, prospects, or partnerships

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MeritDirect

MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect’s Database Marketing Audience Targeting, Data, Digital and Omni-Channel, Database Products and Solutions, Digital Solutions, BI + Analytics, Account Based Marketing and Demand Management and International Solutions. MeritDirect Data. Digital. Analytics. MeritDirect is focused on Data Driven solutions and Marketing Services for B2B and B2C Marketers across a wide variety of categories and channels. Our depth of experience and cutting edge products provide marketers with tools in order to achieve success and reach Higher Ground.

OTHER WHITEPAPERS
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Using Webinars to Drive Lead Generation

whitePaper | November 1, 2022

Webinars excel at establishing your organization’s thought leadership position and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program.

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4 Steps To Deliver A Successful ABM Campaign

whitePaper | January 10, 2023

92% of B2B marketing specialists worldwide rated ABM as extremely effective per a Forrester study in 2015. Since then, this number has likely increased. ABM allows your business to focus on high-value accounts, to align your marketing and sales efforts and thereby, to achieve better results.

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How to Optimize Your ABM Strategy with Intent Data

whitePaper | January 10, 2023

Today’s B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time a buyer fills out a contact form from your website, they are likely in the final stages of their decision-making process.

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Quick Start Guide to Intent-Based Marketing

whitePaper | January 6, 2023

Since the beginning of B2B marketing as we know it, marketers have struggled with the question of how to get in front of the right prospects at the precise moment they’re ready to buy. For decades, the only solution was to use firmographic data (company size, industry, geographic footprint, etc.) which unfortunately offered no insights into whether the target would be ready to buy today, next quarter, next year, or ever. Things improved somewhat when technographic data came on the scene. By finding out which tools, technologies, and applications a company used, marketers could gain deeper insights into what they buy, how they operate, and what they might be looking to do next.

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The Essential Intent Data Guide

whitePaper | June 1, 2022

Find out how Intent data strengthens the foundation of your marketing and sales strategy by reading the essential Intent data guide. In this guide, you'll also find answers to the important questions about Intent data, like What exactly is Intent data, and what are the different types of it? Why should I be paying attention to Intent data? How can I start using Intent data today? How does Intent data accelerate B2B growth and drive ROI?

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Sales Pipeline Readiness: The Predictable Pipeline Strategy for Marketing and Sales Teams

whitePaper | December 5, 2022

Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets. That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

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Spotlight

MeritDirect

MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect’s Database Marketing Audience Targeting, Data, Digital and Omni-Channel, Database Products and Solutions, Digital Solutions, BI + Analytics, Account Based Marketing and Demand Management and International Solutions. MeritDirect Data. Digital. Analytics. MeritDirect is focused on Data Driven solutions and Marketing Services for B2B and B2C Marketers across a wide variety of categories and channels. Our depth of experience and cutting edge products provide marketers with tools in order to achieve success and reach Higher Ground.

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