ITSMA Account Based Marketing

whitePaper | December 2, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. McKinsey reports as many as 30% to 40% of U.S. consumers have switched brands or retailers, and the majority intend to continue their new shopping behavior. Many switchers seek better prices, but other motivators include product availability, quality and purpose.

whitePaper | December 15, 2022

Launching social ads can sometimes feel like taking a shot in the dark. But what if you were given a light that instantly illuminated every prospective buyer who is actively researching your product? Suddenly, the world of social advertising would seem a little less precarious. If social ads are the depths of a cave, then the G2 Buyer Intent + LinkedIn Matched Audiences Integration is your flashlight.

whitePaper | March 23, 2023

Here’s the simple truth we’ll be exploring in detail in this white paper: if you work for a company, you’re already in the business of behavior. That’s because if your business is going to prosper, you’re going to need to influence behavior. Your own, your people… and your customers. Whether it’s choosing a service provider, completing a purchase journey or opting for self-service rather than making a call, customers constantly make choices about how to interact with businesses. And as the world becomes more digital and remote, your behavior – and the choices that you and your customers make as a result – become more important than ever.

whitePaper | December 10, 2022

With pressure on the rise to prove value AND generate results fast, marketers can no longer rely on just quantity. While the goal remains to maximize on the volume of leads, the bigger focus now is on the quality of leads (your best-fit accounts!) Quality leads are best-fit accounts for your business that are ready to buy based on high fit scores, levels of intent, spikes in engagement, data, and more!

whitePaper | October 1, 2022

Account-based marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot, 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. It’s no secret– many B2B companies are using account based marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. That’s because it works. According to a survey conducted by ITSMA, 87% of marketers say that ABM efforts outperform other marketing efforts.

whitePaper | May 5, 2023

With the latest advancements in technology, businesses can now oversee an entire financial transaction in a minute at the comforts of their offices rather than take a time-consuming trip to the bank. With far-reaching access to mobile technology, things have moved even faster than ever as businesses and entrepreneurs are able to deal with each other at the tip of their fingertips. The rapid evolution of B2B solutions has made it possible to find leads and nurture their interest in a product or service through an automated platform that integrates different marketing channels instantaneously. With such accelerated development of technology, doing business has gotten easier every day. However, this has also meant clients moving at a much faster pace. Instantaneous transactions have become the common thing in ways unimaginable just decades ago that “follow-up delays” has become the biggest deal killer today.