ACCOUNT BASED DATA

Lead Generation and Management for SMB Sales & Marketing

January 1, 2021

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

Spotlight

World Pharma Today

World Pharma Today is one of the best online service providers to the Pharma Community. It is a complete Pharma business to business portal which facilitates Pharma traders, Pharma manufacturers, Pharma sellers, Pharma suppliers in improving their business relationships. We provide a common platform to improve the visibility and scope of their business internationally breaking the geographical barriers. We are a specialist website dedicated to new online marketing in pharmaceutical B2B environment. We offer customized marketing solutions to suit the specific requirements of our clients.

OTHER WHITEPAPERS
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COLLABORATIVE ABM: BEYOND SALES & MARKETING ALIGNMENT

whitePaper | November 20, 2019

As we asserted in our recent white paper, Humanizing the Account Based Marketing Experience, marketing/sales duo that don’t respect each other can torpedo even the best Account Based Marketing (ABM) program. While many of today’s account based marketing and sales strategies are powered by technology and AI, the human element (knowing who your customers and prospects are at a deep level) is critical.

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How to Win Market Share with a Customer-Centric Lens

whitePaper | May 18, 2021

For B2B sales and marketing teams, competitive analysis is a foundational process that reinforces and clarifies business cases or campaign roadmaps by identifying gaps and potential differentiators. A competitive analysis has become essential to developing and identifying a winning strategy for growth and success—essential when, on average, a business can have 25 direct competitors. In the traditional sense, this would equate to an analysis of competitors, their products, and their messaging. But does that serve the purpose of identifying competitive gaps, or the ultimate goal of winning market share through displacement? Effective competitive displacement and competitive analysis need to be customer-centric above all else.

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Why ABM-i Is The Next Wave For B2B Companies

whitePaper | April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers. This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn: 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers; How to use technology, data and analytics to build a scalable, yet personal outreach plan; and Real-world examples of effective ABM-i programs from leaders across industries.

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4 Common Intent Data Mistakes (And How To Avoid Them)

whitePaper | June 27, 2022

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There’s a false belief that Intent data is a silver bullet, alleged to solve any and all marketing woes. But in reality, many organizations are barely scraping the surface of how Intent data can benefit them and, more importantly, their bottom line.

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5 Ways First-Party Intent Data Can Power ABM Success

whitePaper | August 5, 2021

Most B2B marketers’ arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a replacement for traditional tracking methods. First-party intent data is unique because it’s proprietary to the organization that harvests it from its prospects. This in-house data collection technique enables companies to have total control over the data and target specific accounts with tailored messaging. Coupled with the new privacy restrictions web browsers are implementing, it seems like a no-brainer for companies to increase reliance on - or get started with - this data set.

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2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

whitePaper | June 5, 2022

The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains.

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Spotlight

World Pharma Today

World Pharma Today is one of the best online service providers to the Pharma Community. It is a complete Pharma business to business portal which facilitates Pharma traders, Pharma manufacturers, Pharma sellers, Pharma suppliers in improving their business relationships. We provide a common platform to improve the visibility and scope of their business internationally breaking the geographical barriers. We are a specialist website dedicated to new online marketing in pharmaceutical B2B environment. We offer customized marketing solutions to suit the specific requirements of our clients.

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