Core ABM

Leveraging Insights to Power Account-Based Marketing

June 27, 2022

Power Account-Based Marketing
Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. The insights that matter for ABM can be classified by data type and level of granularity. Choosing the right types of insight depends on the organization’s ABM approach.

Spotlight

Orange142

O142 is a pure digital advertising house using big data technology to accurately research, buy, design and launch successful demand generation advertising for the travel industry, Fortune 500 and beyond. The company’s persuasion methodology is a key component to success and includes eMail, Mobile, Display, Native, InternetTV, Search, Social, Internet Radio and more. O142 delivers premium ad inventory covering 98% of the digital landscape with very attractive return on investment for clients. O142 supports primarily global ad agencies, and in some cases, brands direct. We make life easier for Big Brands and Marketing Agencies. With Confidential, Non-Competitive and Complete Digital Advertising Services alongside our Big Data Platform and Real-Time Dashboard we provide successful digital campaigns with direct access into performance metrics.

OTHER WHITEPAPERS
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The Demand Orchestration datasheet

whitePaper | December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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Data and Tech: Enterprise B2B Marketing Priorities for 2023

whitePaper | January 13, 2023

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology. We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

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How Content Distribution Enhances Data Clean-Up Efforts

whitePaper | May 14, 2021

A lead generation campaign presents exciting opportunities for a company pursuing growth, but erroneous data can produce disappointing results or worse: high cost with little to no return on investment. Cleansing your data is a necessary phase step, but is not a “one and done” activity. Read the whitepaper to learn how leveraging a data provider and your own content distribution efforts can help you not only reach your audience but keep your data accurate at the same time.

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Delivering Frictionless Customer Experience

whitePaper | October 5, 2022

Our relationships with brands naturally change over time, and the radical, accelerated digital evolution of consumer behavior and expectations over the past two years only serves to underscore the need for instant gratification. Not long ago, CX professionals focused in large part on behavioral differences between generations—Millennial or Gen Z versus Boomer. But today’s CX behaviors and the challenges associated with them transcend generations. The pandemic has transformed most of us into digital natives.

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The Marketing and Sales Alignment Playbook

whitePaper | September 30, 2022

Alignment between marketing and sales is a top priority at most organizations. After all, the more marketing and sales teams are aligned, the better the results. When marketing and sales are in sync, teams see increased revenue, improved customer retention, increased renewals, and better win rates. Despite the fact that teams want alignment, many struggle to achieve it. That’s, in part, because gaining alignment isn’t easy. If your company is already performing well, it may be tempting to continue on upholding the status quo—making sales through reputation or referrals. If your company is underperforming, it may be overwhelming to address issues with alignment. In either case, getting aligned is essential.

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Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators

whitePaper | December 2, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. McKinsey reports as many as 30% to 40% of U.S. consumers have switched brands or retailers, and the majority intend to continue their new shopping behavior. Many switchers seek better prices, but other motivators include product availability, quality and purpose.

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Spotlight

Orange142

O142 is a pure digital advertising house using big data technology to accurately research, buy, design and launch successful demand generation advertising for the travel industry, Fortune 500 and beyond. The company’s persuasion methodology is a key component to success and includes eMail, Mobile, Display, Native, InternetTV, Search, Social, Internet Radio and more. O142 delivers premium ad inventory covering 98% of the digital landscape with very attractive return on investment for clients. O142 supports primarily global ad agencies, and in some cases, brands direct. We make life easier for Big Brands and Marketing Agencies. With Confidential, Non-Competitive and Complete Digital Advertising Services alongside our Big Data Platform and Real-Time Dashboard we provide successful digital campaigns with direct access into performance metrics.

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