Core ABM

Leveraging Insights to Power Account-Based Marketing

June 27, 2022

Power Account-Based Marketing
Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. The insights that matter for ABM can be classified by data type and level of granularity. Choosing the right types of insight depends on the organization’s ABM approach.

Spotlight

Valuehits

ValueHits is a complete well established Digital Marketing Company in India. Our presence is also felt in the UK, US, Canada, Australia, UAE, and many more other countries. We have a 100+ professional team who are driving the digital performance for your business with measurable results. We are offering 360-degree solutions to our 200+clients. Our Digital marketing services include Professional SEO Services, SEM marketing, Social Media, Mobile App Marketing, Content Writing, Email Marketing, Media Buying, Online Reputation Management, and White Labeled Services.
As a Digital Marketing Agency, we have a vast experience for business strategists like business branding ideas, designs, creating content, engage your audience and get involved on your digital platform. We are a Google partner company with certified professionals working for us. We provide customized digital solutions to meet your business goals and digital marketing objectives.
For more details about our Digital

OTHER WHITEPAPERS
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A Practitioner’s Guide to ABM

whitePaper | October 1, 2022

Account-based marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot, 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. It’s no secret– many B2B companies are using account based marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. That’s because it works. According to a survey conducted by ITSMA, 87% of marketers say that ABM efforts outperform other marketing efforts.

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5 Ways First-Party Intent Data Can Power ABM Success

whitePaper | August 5, 2021

Most B2B marketers’ arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a replacement for traditional tracking methods. First-party intent data is unique because it’s proprietary to the organization that harvests it from its prospects. This in-house data collection technique enables companies to have total control over the data and target specific accounts with tailored messaging. Coupled with the new privacy restrictions web browsers are implementing, it seems like a no-brainer for companies to increase reliance on - or get started with - this data set.

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Achieve More With Buyer Intent

whitePaper | November 10, 2022

No matter where your software or SaaS business finds itself in the current cycle, buyer intent intelligence can help you navigate unknowns and better position your teams and business for future success. In unpredictable business cycles such as the COVID-19 global pandemic or the introduction of new data privacy legislation such as GDPR or the CCPA, sales and marketing teams may find themselves overwhelmed by leads for products and services that are in high demand, or they may struggle with a complete drop-off in business with no leads hitting their funnel at all. To achieve optimal performance and maximize campaign outcomes, marketing organizations increasingly turn to third-party intent data as a key resource to assist with revenue generation, customer retention and growth.

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The Beginner’s Guide to: Account-based Selling

whitePaper | December 14, 2019

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch prospecting approaches for those target accounts. By employing account-based selling, you ensure that your sales teams are focusing on highpotential, high-value accounts, making them more likely to close deals, hit their quotas, and grow your business.

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As ABM Programs Mature, Practitioners Are Building Stronger Relationships & Generating Better ROI

whitePaper | December 23, 2022

ABM gets better with age - but unfortunately, practitioners don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. Demand Gen Report's "2022 ABM Benchmark Survey" uncovered that 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Reclaiming Channel Partners’ Rightful Spot in ABM

whitePaper | November 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help build pipeline, revenue, and partner traction. “Nearly half of its practitioners

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Spotlight

Valuehits

ValueHits is a complete well established Digital Marketing Company in India. Our presence is also felt in the UK, US, Canada, Australia, UAE, and many more other countries. We have a 100+ professional team who are driving the digital performance for your business with measurable results. We are offering 360-degree solutions to our 200+clients. Our Digital marketing services include Professional SEO Services, SEM marketing, Social Media, Mobile App Marketing, Content Writing, Email Marketing, Media Buying, Online Reputation Management, and White Labeled Services.
As a Digital Marketing Agency, we have a vast experience for business strategists like business branding ideas, designs, creating content, engage your audience and get involved on your digital platform. We are a Google partner company with certified professionals working for us. We provide customized digital solutions to meet your business goals and digital marketing objectives.
For more details about our Digital

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